Blog: Business Education

If you’re in the business of landscaping and gardening, there’s a good chance that you’ve got someone else handling your marketing. Fortunately, you can save a little cash if you work on some of it yourself, or at least know when to outsource or ask for help. In this guide, we’ll take a look at the best practices for SEO and how you can get your landscaping or gardening company the best possible rankings in the SERPs (search engine results pages) without breaking the bank, or even breaking much of a sweat.

Warm transferring a caller is often the best solution when a transfer is needed. Learn when it’s appropriate to warm transfer a caller in our inclusive guide.

Local graphic designers stand to gain a lot of business if they build a solid online reputation. Of course, there’s no single way to go about doing that. Having a solid search engine optimization strategy that includes local efforts, however, goes a long way in helping you get there. In this guide, we’ll talk about all the best practices for local SEO and what you can do to ensure that you’re on track.

Struggling to rank in the SERPs? It might be that your link-building strategy isn’t working as you intend it to (or that your strategy isn’t even in place). Link-building is an essential part of modern SEO and helps build authority with search engines. Of course, it’s also an in-depth process that requires a commitment of time, as well as the right tools. We’ve combed the web to bring you the 14 best link-building tools to help maximize your SEO efforts.

Event planning is a busy operation. If your business is going well, you’re likely far too busy with events to even consider your marketing strategy or how your local SEO looks. However, whether you’re booked with 10 jobs or zero, you need to stop and give your local optimization the time and attention that it deserves. No matter how good you are at everything else, local SEO can make or break companies today—don’t let it be your downfall.

The trick, of course, is that Google is constantly updating and changing the algorithms and best practices for local search. Therefore, part of the success will come from staying current on local SEO trends and best practices. That usually begins by having a dedicated team or individual to handle your SEO efforts so that they can become the leading expert for your business.

Flooring businesses need local traffic just as much as anyone. And yet, for as much expertise as you have in the world of floors, you might be lacking the best skills and knowledge of things like marketing and local SEO. SEO, or search engine optimization, is the process of optimizing your website and online presence for the search engines and the users who are perusing them. For a local business, localized optimization will be part of that process.

Learn everything you need to know about B2B appointment setting, including its benefits, successful tools, and top tips to be a successful appointment setter.

Retail stores aren’t immune from the need to embrace digital marketing and search engine optimization. After all, at some point, people are going to search for a store or type of business online and if a store isn’t listed, it’s not going to be included in the results. Brick-and-mortar stores have a unique place in the world of marketing today because the traditional retail outlet is now accessible online and around the world. It’s changed things in several ways, but it’s also created more opportunities for retail brands to grow and thrive.