Smith.ai vs. Go4Customer

Go4Customer is an India-based call center whose agents provide telemarketing services, customer surveys, and help desk support. At Smith.ai, our North America-based agents are trained in sales outreach and focus purely on meeting your business objectives. We use a  call-first strategy — specifically built for your business — that incorporates text and email follow-ups with detailed information as supplemental engagement points. The call is our primary engagement method because it’s the most effective means of communicating with prospects. 

Smith.ai prides itself on our rich features. We include — at no additional cost — appointment setting, client intake form completion, payment acceptance, outbound business caller ID, and CRM/Zapier integration. We integrate with more than 5,000 CRMs, calendars, and lead capture software. Through these integrations, we solve your speed-to-lead constraints by automatically importing your leads into our system for immediate outbound engagement. 

Pricing between the two companies differs. Go4Customer charges per hour for their agents to make calls. Since the average lead needs five touches before they are ready to move forward — that call time can add up quickly. Smith.ai charges per lead and makes up to five calls per contact. This makes for easier budgeting and cost management. Plus, we have hundreds of bilingual agents available 24/7 — ready to support you based on the needs of your campaigns. You don’t have to pay more per hour or per agent to have more sales support.

While both companies offer inbound coverage, our 24/7 virtual receptionists are available to add to any Outreach Campaign plan for just $285 per month, ensuring 360-degree coverage of your leads, particularly those with the highest intent. We even offer 24/7 live chat and handle the entire “frontline” of your lead flow so you never need to worry about in-house coverage when our campaigns are running. Plus, we can quickly supply targeted lead lists upon request for cold calling for a low cost of $1/lead, which includes targeting strategy and research, along with sample list data so you have confidence the leads match your target audience.

Go4Customer provides call metric reports, but Smith.ai’s dashboard offers rich call intelligence — giving you full visibility into each touchpoint. You can see the attempts we’ve made and call outcomes per contact — plus you can review call recordings and searchable transcriptions.

For 24/7 North America-based agents, robust technology and integrations, and plenty of business-grade features, Smith.ai is the superior choice over Go4Customer.