Smith.ai vs. SupportNinja

Smith.ai’s Web Chat starts with incredible technology. Our sophisticated AI platform uses LLMs to ingest your website data to populate the business-specific chatbot and increase the speed and accuracy of our responses. Plus, our live agents are on standby, ready to jump in when conversations get complex or customers need extra support. The end product is a live-staffed chat solution — powered by AI — that can quickly answer questions, qualify leads, book appointments, and send transcripts and lead contact info via email, SMS, or directly to your CRM. We are a complete do-it-for-you solution. 

SupportNinja, on the other hand, isn’t powered by AI technology, which puts them at a disadvantage. Additionally, their agents are primarily located in the Philippines, with some in the U.S., Romania, and Ireland. This could lead to some language barriers or just a general lack of knowledge about your customers and their businesses. The kicker is that the rate you pay for their service depends on where their “ninjas” are located and their experience, technical skills, and qualifications. Then, they have different rates based on whether you want them to manage their team or if you prefer to do it yourself. Sounds complicated and pricey. 

With Smith.ai, our pricing is transparent. Our plans start at just $140/mo for 20 chats and we offer a risk-free 14-day money-back guarantee, no setup costs, month-to-month pricing, and absolutely no hidden fees. Plus, all Smith.ai plans include both our AI and live agents. For a small business owner looking to scale with affordable rates, Smith.ai’s per-chat model allows you to pay for your usage, not your coverage. Plus, we don’t charge for spam or irrelevant chats either. 

Our Web Chat includes a no-code playbook feature, custom Q&A, and an online client dashboard — so you can measure chat performance. Through our white-glove setup, we’ll take care of everything for you — including the website data training, the building of your playbook, the customization of your chat widget, and the instructions for our agents. Speaking of which, our North America-based agents are trained in sales and customer service to make sure they successfully meet the needs of your customers, every time.

Another big difference between Smith.ai and SupportNinja is our integrations. While both companies offer native CRM integrations, only Smith.ai integrates with Zapier, Make, Google Analytics, and offers an open API — giving you access to thousands of possible connections to the tools within your tech stack.

We don’t only offer Web Chat, either. You can add our Virtual Receptionists to any chat plan, starting at just $285/mo. Empowered by AI, our live agents handle calls, set appointments, take payments, and more. We can also act as an extension of your SDR team with Outreach Campaigns. Starting at $600/mo, our agents make outbound calls on your behalf — along with sending follow-up texts and emails — to create new sales opportunities for your team. We handle the entire “frontline” of your lead flow so you never have to worry about coverage. 

For growth-minded business owners who care about price transparency, North America-based agents, and seamless integrations, Smith.ai is the superior choice over SupportNinja.