In-Depth Comparison vs. Formilla

Compare features and see how businesses like yours can better capture leads and serve clients with Web Chat. Web Chat:
The best alternative to Formilla



Money-back guarantee
14 days
Per chat price
$5-10 per relevant chat
Starting price
Setup fee
Custom programming done for you
Available with premium plans
Seats for your staff
No seats needed
2</br>More seats with additional charge
Terms of service
Overage costs
Priced per chat at current plan


Staffed by live agents 24/7
Text Answering
New client intake
AI-driven technology
✔ Free
Captures email with every conversation
Captures phone number if desired
Appointment scheduling
Client callbacks
Custom branding
✔ Free
Reporting & analytics
Canned responses & business FAQ
Pre-chat disclaimer
Client portal
View transcript for every chat
White-glove setup
X – you'll have a CSM for support, but your team will do the work


CRM integration
Zapier integration
Google Analytics integration
Open API


Uses conversational AI
No code builder
Train chat with your data
Automated lead qualification
Understands user intent
Smart Q&A database

Outsourced Chat vs. Live Chat Software's Outsourced Chat

Live chat software

Answers messages w/o extra staff
No, your team has to do the work
Quick one-time setup
No, do it youself
Responds immediately 24/7
Depends on your staffing
Automates lead qualification & intake
Can handle multiple chats with ease
Depends on your staffing
Screens spam & sales

Outsourced Chat vs. Chatbot Software's Outsourced Chat

Chatbot Software

Staffed by live agents
Can provide empathy or emotional intelligence
Can handle complex issues right away
Responds immediately 24/7
Can provide a personalized experience
Yes, with extensive programming
Quick one-time setup
Depends on goals and software

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Affordable plans for every budget. Chatbot is a fully automated solution for lead capture. Formilla offers multiple products in one for total marketing automation and lead capture.

When it comes to choosing a chatbot, there are several features that need to be considered. Of course, there are also businesses that have different needs. You'll have your pick of automated chatbots, live chats that you can staff, and managed live chats that include agents to field your messages. Or, you can choose a combination that works best for your brand.

How do you choose, though? Well, that depends on what you need. In this comparison guide, we’ll look specifically at two of the leading chatbots: Formilla and Chatbot. Both tools have an impressive selection of features and functions to help you create the perfect communication solution for your brand.

Let’s start with Formilla. We do appreciate that every plan includes unlimited chats and mobile apps for iOS and Android, as well as a desktop app. The features aren’t super-rich on the basic plan, but they’re enough to start.

If you upgrade, you’ll also find features like unlimited email and in-app messages, custom branding and themes, language support, and more. You’ll be able to add a custom bot or AI bot for an additional $19.99 per month, and you can find security features, email and chat support, and even chat history, rich reporting, and more.

With the chatbot, you get the chance to create a custom AI bot that can be tailored to your brand and take care of your customers. Plus, it’s totally free to use. The machine learning will learn as it goes, giving you a total hands-off solution when it comes to a chatbot.

The Chatbot comes with full support and full automation, designed to increase lead conversions and improve the customer experience. While Formilla does offer a lot of impressive features for its pricing, the lack of free features is reason enough to take a look at instead.

Predictable and affordable pricing

We have prices for small to large organizations and everything in between.

Plans starting at

Per month
Chats per month
View pricing details
Simple per-chat pricing, not per-hour or per-agent
Easy and predictable month-to-month pricing
No charge for spam or unwanted sales chats
No annual contracts or setup fees
Our agents and AI harmoniously work to meet the rigorous demands of your business.

Trusted by 3,000+ businesses

5.0 stars
4.9 stars
5.0 stars
4.6 stars
Generate more leads with chat
Initially, I was skeptical. But in that first week alone, we got 20 new leads, 3 bought products, and I paid for my entire year of service in that one week.
Jorge Morales
Specialized ECU Repair


We play well with your software

Calls, chats & appointments are automatically logged in your systems. Real-time syncing with over 5,000 integrations.
View all integrations

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Affordable plans for every budget.