In-Depth Comparison

Smith.ai vs. BotPenguin

Compare features and see how businesses like yours can better capture leads and serve clients with Smith.ai Web Chat.

Smith.ai Web Chat:
The best alternative to BotPenguin

BotPenguin

costs

Money-back guarantee
14 days
Free trial
Per chat price
$5-10 per relevant chat
Starting price
$140/month
$5-200
Setup fee
No
Custom programming done for you
βœ”
βœ” (Emperor Plan only)
Seats for your staff
No seats needed
Terms of service
Month-to-month
Overage costs
Priced per chat at current plan

capabilities

Staffed by live agents 24/7
βœ”
✘
Text Answering
βœ”
βœ”
New client intake
βœ”
βœ”
AI-driven technology
βœ” Free
βœ”
Captures email with every conversation
βœ”
βœ”
Captures phone number if desired
βœ”
βœ”
Appointment scheduling
βœ”
βœ”
Client callbacks
βœ”
Custom branding
βœ” Free
βœ”
Mobile-optimized
βœ”
βœ”
Reporting & analytics
βœ”
βœ”
Canned responses & business FAQ
βœ”
βœ”
Pre-chat disclaimer
βœ”
βœ”
Client portal
βœ”
βœ”
View transcript for every chat
βœ”
βœ”
White-glove setup
βœ”

INTEGRATIONS

CRM integration
βœ”
βœ” (varies by plan - none on the free plan)
Zapier integration
βœ”
βœ” (Emperor Plan only)
Google Analytics integration
βœ”
βœ” (not available on the free plan)
Open API
βœ”
βœ” (Emperor Plan only)

AI-DRIVEN TECHNOLOGY

Uses conversational AI
βœ”
βœ”
No code builder
βœ”
βœ”
Train chat with your data
βœ”
βœ”
Automated lead qualification
βœ”
βœ”
Understands user intent
βœ”
βœ”
Smart Q&A database
βœ”
βœ”

Outsourced Chat vs. Live Chat Software

Smith.ai's Outsourced Chat

Live chat software

Answers messages w/o extra staff
Yes
No, your team has to do the work
Quick one-time setup
Yes
No, do it youself
Responds immediately 24/7
Yes
Depends on your staffing
Automates lead qualification & intake
Yes
Sometimes
Can handle multiple chats with ease
Yes
Depends on your staffing
Screens spam & sales
Yes
No

Outsourced Chat vs. Chatbot Software

Smith.ai's Outsourced Chat

Chatbot Software

Staffed by live agents
Yes
No
Can provide empathy or emotional intelligence
Yes
No
Can handle complex issues right away
Yes
No
Responds immediately 24/7
Yes
Yes
Can provide a personalized experience
Yes
Yes, with extensive programming
Quick one-time setup
Yes
Depends on goals and software

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.
Smith.ai combines AI and live agents while BotPenguin requires an add-on for live chat functionality.

Smith.ai’s Web Chat is a full-service solution that combines conversational AI technology and 24/7 live agents. We are a do-it-for-you solution that captures and qualifies leads, schedules appointments, performs conflict checks, and more. Our bilingual agents are always available to jump in whenever AI can’t fully resolve a chat or convert a new lead on its own. BotPenguin is a chatbot-led tool that answers simple questions. It doesn’t offer live agents, which puts your business at a disadvantage when leads reach out.Β 

BotPenguin offers a free plan but it has very limited features. You will not have access to integrations like Salesforce, Zapier, Hubspot, Google Analytics, or their open API. And there’s no handoff option if you want to chat with leads yourself. This plan is only beneficial for providing simple answers to the most basic questions. If you want to have the option to manage chats, that costs extra, and don’t forget to budget for the time and costs associated with having internal staff members manage all your chats.Β 

All Smith.ai plans include both our AI and live agents. We can respond to any type of customer question and take action, as well. We also provide you with our no-code playbook feature, custom Q&A, and online client dashboard β€” all at no additional cost. There is no need to upgrade to get the features that matter most to your business. Through our white-glove setup, we’ll take care of everything for you β€” from AI training on your own website data, the building of your playbook, customization of your chat widget, and instructions for our agents.Β 

Our billing is simple, too. You pay for each relevant chat we handle on your behalf β€” and you never pay for spam, sales, and incomplete chats. Our starter plan is just $140/month for 20 chats, and we also offer an Γ  la carte option β€” where you only pay $10 for each chat you need. We have no annual contracts, no setup fees, and you can cancel at any time.Β 

Another big difference between Smith.ai and BotPenguin is our integrations. BotPenguin touts 60+ integrations β€” but they are only available with their King plan and above. Smith.ai has hundreds of integrations across CRMs, calendaring software, and marketing automation tools β€” all available to you at any plan level. We also integrate with Zapier and Make, giving you access to thousands of additional integrations with your current tech stack

Although BotPenguin fields chats, what if a lead decides to call? At Smith.ai, we have that covered, too. You can add our AI-empowered Virtual Receptionists to any chat plan, starting at just $285/month. Our receptionists handle every call quickly and efficiently and integrate directly with your software. Sales outreach? We can do that, too. Starting at $600/month, our Outreach Campaigns act as an extension of your SDR team, making outbound calls with your sales goals in mind. It is our 360-degree coverage that makes Smith.ai the perfect fit for your business.

For a comprehensive chat solution, modern AI technology, live, North America-based agents, and 360-degree coverage, Smith.ai is the superior choice over BotPenguin.

Predictable and affordable pricing

We have prices for small to large organizations and everything in between.

Plans starting at

$140
Per month
20
Chats per month
View pricing details
Simple per-chat pricing, not per-hour or per-agent
Easy and predictable month-to-month pricing
No charge for spam or unwanted sales chats
No annual contracts or setup fees
Our agents and AI harmoniously work to meet the rigorous demands of your business.

Trusted by 3,000+ businesses

5.0 stars
4.9 stars
5.0 stars
4.6 stars
Generate more leads with chat
Initially, I was skeptical. But in that first week alone, we got 20 new leads, 3 bought products, and I paid for my entire year of service in that one week.
Jorge Morales
Specialized ECU Repair

END-TO-END INTEGRATIONS

We play well with your software

Calls, chats & appointments are automatically logged in your systems. Real-time syncing with over 5,000 integrations.
View all integrations

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.