Chatbot vs. Formilla

Compare features and see how your business can better capture leads and serve clients with the fully automated Chatbot.


The Advantage

Capture leads 24/7
No staff
Free & unlimited chats The best alternative to Formilla
Unlimited chat conversations
100% bot-answered chats, 24/7
Captures email on every conversation
Captures phone number if desired
Automated lead qualification
Smart Q&A database
Custom AI bot
Pre-chat disclaimer
Custom branding
Public API
Email support
Activity Dashboard
Seats for your staff
No seats needed
2</br>More seats with additional charge
Add professional live-chat agents
From $140/mo
Totally optional
X – live chat is available, but has to be staffed by you
Unlimited Q&A and knowledge base
Yes, but you’ll have to build it yourself
Unlimited conversation playbooks
Available with premium plans
CRM integrations
Zapier integration
White-glove setup option
$150 one-time fee
Totally optional
X – you'll have a CSM for support, but your team will do the work
Custom programming
Totally optional
Available with premium plans
Read our reviews
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Automated Chatbots vs. Live Chat Software

Automated Chatbot
Live Chat Software
Answers messages w/o extra staff
Quick one-time setup
Responds immediately 24/7
Automates lead qualification & intake
Triages chats automatically
100% consistency
Screens spam & sales
No Chatbot is a fully automated solution for lead capture. Formilla offers multiple products in one for total marketing automation and lead capture.

When it comes to choosing a chatbot, there are several features that need to be considered. Of course, there are also businesses that have different needs. You'll have your pick of automated chatbots, live chats that you can staff, and managed live chats that include agents to field your messages. Or, you can choose a combination that works best for your brand.

How do you choose, though? Well, that depends on what you need. In this comparison guide, we’ll look specifically at two of the leading chatbots: Formilla and Chatbot. Both tools have an impressive selection of features and functions to help you create the perfect communication solution for your brand.

Let’s start with Formilla. We do appreciate that every plan includes unlimited chats and mobile apps for iOS and Android, as well as a desktop app. The features aren’t super-rich on the basic plan, but they’re enough to start.

If you upgrade, you’ll also find features like unlimited email and in-app messages, custom branding and themes, language support, and more. You’ll be able to add a custom bot or AI bot for an additional $19.99 per month, and you can find security features, email and chat support, and even chat history, rich reporting, and more.

With the chatbot, you get the chance to create a custom AI bot that can be tailored to your brand and take care of your customers. Plus, it’s totally free to use. The machine learning will learn as it goes, giving you a total hands-off solution when it comes to a chatbot.

The Chatbot comes with full support and full automation, designed to increase lead conversions and improve the customer experience. While Formilla does offer a lot of impressive features for its pricing, the lack of free features is reason enough to take a look at instead.


Live chat agents on duty 24/7
Real-time lead qualification & intake with CRM integration for complete workflows
Appointment & call-back scheduling with calendar integration
AI technology powers automatic responses, real-time English-Spanish translation, and more.
Payment collection with online billing and invoice links
Instant chat transcripts via email. Contacts and chat conversations logged in your CRM.

What our customers are saying

“Great customer care and functionality. I love using They do such a great job in following instructions on how I'd like my cases handled. I especially love the fact that I get email transcripts of all chats. I have never had incorrect information obtained (contact info) from any potential clients by They are very detail oriented!”
Justie Nicol
"Smith allows us to converse with website visitors and turn them into potential clients. They've made it easier for us to be there at all times, even when we're not. We've worked with other vendors in the past and have found among the easiest to use. They're very responsive, they communicate well, and serve as our front lines for client communications."
Scott Peterson
“Simple way to start a great client experience. There are a lot of Chat options available, but this was a no brainer for us because of our great experience with as a company. Everything they do is focused on simplicity. Stuff just works. They make everything easy and have focused on hiring great people, which is evident by the way they treat us as a customer and the people that they chat with on our behalf.”
Brian Waller
“Love Chat! There is no way that I could staff a feature like that in house with my small business. makes the chat feature available around the clock. I am a lawyer and this feature is great for clients who are nervous or shy about making that initial phone call, or who are up thinking about the problem that they need help with outside of business hours. The Website Chat also integrates perfectly with my CRM/case management software. It has really been a boost to my business. I have tried other companies. is the best!”
Nicole G.

Unlimited chats answered 24/7/365


Per Month
chat conversations
4 q&A and 1 playbook


Unlimited playbooks - $50/mo
Unlimited Q&A - $50/mo
CRM Integrations - $0.50/chat
White-glove installation - $150

We integrate with your software

Contacts and chat transcripts are instantly logged in your systems

Small businesses trust Chatbot to capture more leads