Chatbots are part of a growing trend known as conversational marketing. This is one of the most powerful lead capture tools available, and when you engage the Drift or Smith.ai Chatbot, you’ll automatically capture and qualify the best leads, along with providing people with the chance to get answers, book services, and more.
Smith.ai and Drift are two of the leading tools for conversational marketing, each offering their own perks and features worth considering. And as with all tech tools and integrations, what’s best for your business will depend on your needs specifically, as well as what you hope to accomplish with the addition of a chatbot.
The whole idea of a chatbot is to reduce your workload and provide your audience with more self-service options for their communication needs. Drift and Smith.ai have both created dynamic tools in that vein, but the end result is two highly-qualified products with the scale instantly tipping to Smith.ai for its transparent and affordable pricing, as well as the team of agents that do all the work for you.
The Drift chatbot features a customizable AI framework that lets you build out the perfect conversation tool. However, while the team at Smith.ai will take notes and customize your chatbot for you, Drift requires users to do all the customization and building themselves before the chatbot can be set to task.
Drift offers A/B testing for your bot messages to help you optimize your conversations. Smith.ai’s Chatbot comes with the support of a team that will handle the testing and monitoring for you. Plus, while both platforms offer a free chatbot, Drift’s no-cost option doesn’t have nearly as many extras as what is offered by Smith.ai, and you’ll have to implement most of the extras yourself.
When it comes to paid plans and services, Drift has much more limited options and the lack of transparent pricing is enough to cause concern for some. As you’ll see below, and throughout our site, Smith.ai always offers transparent pricing and has a range of affordable solutions.
The bottom line? Anyone in the market for a solid, customizable, AI-backed chatbot could stand to benefit from either of these tools. However, for the hands-off setup and customization, along with ongoing monitoring and support, and much more predictable (and affordable) pricing, Smith.ai’s Chatbot is becoming the preferred choice of many.