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Electrical company leverages Smith.ai as scalable front office
How Breslow stopped missing calls — without pulling anyone off the job.
Armor Electric is a Brea, California-based electrical services company rooted in three generations of family craftsmanship. Brandon Lochridge runs the business with his father, Randy, and takes seriously the values their grandfather built the company on: honest work, high standards, and showing up for customers.
Armor Electric
Brea, California
The problem
Struggling to convert advertising leads due to missed calls
Our solution
Scalable front office experience to convert leads into customers
When a successful ad campaign spiked inbound calls, the team quickly realized the phone had become a problem. Electricians were fielding calls in the middle of jobs. Nobody on the crew was in a position to serve as a full-time receptionist — and hiring one didn’t make sense for a company that valued staying lean and focused on the work. Fast expanding business meant a reliable solution was needed. What they needed was Smith.ai.
Brandon had used answering services before and wasn’t entirely satisfied. He needed something that could represent the company professionally, give callers the basic answers they were looking for, and do it without adding overhead. Smith.ai fit the bill and brought something extra: the ability to provide Brandon with call-by-call marketing intelligence at no additional cost.
“We are very happy with it. Your receptionists are the best we’ve used so far. They go above and beyond any other service we’ve used up to this point!”
With Smith.ai handling inbound calls, the electricians stay on the job. Callers reach a live, professional receptionist who answers their questions, collects their contact information, and routes the call or message accordingly. Brandon gets detailed call summaries for every interaction, and over time, the marketing source data gathered by the receptionists has given him a clearer picture of which ad channels are actually working.
For a business growing through word-of-mouth and advertising, being reachable is a revenue driver. Every call that gets answered is a potential job that doesn’t go to a competitor. With Smith.ai, Armor Electric has the front-office coverage to scale through busy stretches — without pulling anyone away from the work that actually pays.