Blog: Business Education

Successful marketing starts with understanding the methods and the process. In creating a target audience, you need to be able to properly segment that audience and classify them in a way that you can create marketing and sales campaigns around each of these classifications or elements. It’s not as complicated as it sounds—segmenting products by user age, gender, income level, or even personal need can go a long way in helping cultivate better audiences and targeting better campaigns.

Demographics are just one aspect of a company’s customer data, but they are perhaps one of the most valuable to some industries. When it comes to targeting customers, there are a few different methods or aspects of data that you can use, including demographics. In this guide, we’ll talk about what demographics are and how they can help you target new audiences, as well as which demographics matter most (or how to determine that for yourself).

Firmographics are just one of many tools used in marketing and audience segmentation today. This particular term is used primarily in B2B marketing, since it essentially describes the attributes of a company, or “firm,” if you will. This can be used in addition to demographics and other segmentation tools, and it offers many benefits in helping create the perfect B2B client or audience.

As an established business professional, you’ve mastered the firm handshake, professional appearance, and typical workplace etiquette. But what about your voice?Like your physical appearance, your voice is a part of you and is just as important as any other sensory impression. After all, before people hear what you say, they hear how you say it. This could possibly alter the perception of you and your business. Luckily, sounding more professional at work is a skill, and skills can be developed. If you are seeking advice on how to make your “work voice” sound better, read on to find out the importance of establishing a business voice, as well as 10 simple steps that will help you develop the engaging and professional voice you desire.

A lot of companies are tempted to jump right into marketing without any planning. They want to start writing blogs, creating landing pages, and doing all that other fun marketing stuff that needs attention. The problem is, of course, that if you don’t take the time to define an audience and create your client avatar, you’re going to seriously hurt your chances of success.

Engaging your sales development team is critical to securing leads for your business. We share 25 ways to help your team find new clients and customers.

Starting a business, let alone building a successful business, takes a lot of time and energy. It also takes a lot of trial and error, and A LOT of sweat equity along the way. However, with the right inspiration, it can be a lot less formidable. You’ll still have to work hard, of course, but with these inspirational thoughts in mind, you’ll keep up the attitude that your efforts are well-invested because they’re for the good of your business.

Team building is an essential part of modern business. Whether teams spend hours together every day or they only have to interact occasionally, you still want to have a team that is solid and feels supported. You should form strong bonds between your team whenever and wherever you can—this will only serve to strengthen the business. The world of team-building activities and efforts has been growing for years and it seems that the sky is the limit with the different activities that you can choose these days.

The call-to-action (CTA) is an essential part of your sales and marketing that has to be exactly right if you’re going to get results. While there are tried and true options (like the ones mentioned in the title) that people can’t seem to get away from, there is also something to be said for getting creative with your CTAs. If you’re looking to inspire more conversions and grow your business, you’ll need to take the time to hone your craft and create the most powerful CTAs that motivate your audience to make a move.