Blog: Business Education

Too often, mid-size businesses that have experienced some success will start to let things like client acquisition go by the wayside. It’s easy to feel like you’re in a place where you might not need to put as much work into generating new business because the business is doing that on its own. However, if you’ve got a spa or salon, you have a highly competitive business that needs dedicated attention on finding and retaining clients, both now and for the long haul.

Veterinary clinics often don’t market as much as they should, whether for a lack of knowing how or a lack of realizing how valuable it can be. Nonetheless, there is a lot that your clinic can gain from taking the time to create a dedicated strategy to help you attract new clients. And, since you’re growing and likely working with a budget, you’ll be happy to know that there are plenty of tactics and tools out there for less than $10k per month, meaning that you can maximize your resources to increase your lead generation and new client acquisition rates more than you may have anticipated.

Learn about email marketing campaigns and use these 14 email marketing templates that’ll help you earn more leads, retain business, and increase your ROI.

There is a lot of competition out there, and they’re growing just as fast as your business. If you want to outpace them, you have to know how to beat them at the most important part of the game: attracting new clients. We’re talking about more than generic promotions and fluffy PR—it’s time to think about what tactics you can use to strategically improve your client intake without breaking your marketing budget. Here are five tactics that should be on every wedding planner’s list.

To make sure that all landscaping businesses have the chance to improve their client intake, we’ve compiled a list of some of the best tactics. Each business is different, but even when you’re on a tight $10k per month budget, you can still get a lot done with lead generation and intake. The key is to focus on more strategic and tactical efforts than promotional marketing and PR. Here's what you need to know.

These gifts are NOT for a homebody! Whether your loved one is a busy body always on the go, or a remote worker looking for new things to do outside of the house, you’ll find a gift on this guide for them!

Budgets are a bear, but they’re a necessary part of business. It can be so hard to squeeze all your “must haves” into a space as small as just $10k each month, but it can also yield a lot more results than you might anticipate. In fact, in today’s world of client outreach, $10k can get you a lot further than ever before, thanks to the plethora of affordable and free solutions that you can find online.

No matter how big your flooring business gets, there’s always room for growth. You’ve probably got plenty of promotional marketing and PR out there already, but that’s not what we’re here to discuss. We’re going to look at the strategic and tactical things you can do to help increase your new client intake. Some efforts work better than others, but just about any flooring business should be able to improve its lead generation and client acquisition with the tactics discussed below.

When you’re looking to draw in new clients for your event planning business, you’ve got a lot of different options out there. If you want to get results, you need to get past the PR and shameless self-promotion and take a look at your tactical options for making real changes. Here are five tactics that are sure to help you grow your event planning client list.