Blog: Business Education

Today, Spanish is the second most common language spoken in homes around the U.S., which ranks the U.S. third in the world for Spanish-speaking populations. If you don’t see the need for bilingual customer service, you haven’t been paying attention. Receptionists are the face of your business. They’re the first ones people interact with, typically, and they need to be able to deliver the level of service that you want to represent your brand.

If you’re looking to make the most of your marketing, keeping up with trends is a great place to start. In this article, we focus on the Small and Medium Business Trends Report from Salesforce, a leader in SaaS tools and solutions for businesses of all sizes and types. They’ve got a lot of good insight in this report about the state of business for both small and midsize operations, as well as what the future holds. This can help you plan your strategy for marketing, growth, and more.

Learn more on how social media campaigns can help your E-Commerce brand succeed in this guest post.

If you’re looking to deliver the best customer service experience, offering bilingual support might be something to consider. After all, there is a growing Hispanic population in the U.S., and when you combine that with the fact that the Internet has turned every brand into a global business, it never hurts to have extra support. So, how do you professionally and politely determine peoples’ preferred languages when they call your business?

While implementing a proper digital marketing strategy is critical, tracking that strategy and your various campaigns is even more integral to your success. Fortunately, there are a lot of different tracking tools and software options today, including WhatConverts. In this guide, we’ll talk about the value of tracking performance, what tools are available, and more.

As the demand for self-service options continues to increase, law firms and other professional organizations are working hard to keep up. Today, one of the most valuable assets you have in this regard is your FAQ page—if you don’t have one on your website yet, it’s time to get one. If you do have one, perhaps it’s time to give it another look and make sure that it’s up to snuff.

Are you struggling to meet sales, or not developing enough rapport with your clients? Don't throw in the towel just yet - you just need to develop your sales techniques and begin to develop the insights and skills needed to do it better.

In the flooring business, you’ve got a lot on your plate when you get to the world of digital marketing. There’s a great big world of flooring companies out there that have already built quite an empire online. You’ve got to get started now and get a dynamic video marketing strategy in place to grow your following if you want to keep pace. The good part of that is that you’ve got people you can learn from in growing your own business.

Hair salons and other service businesses were among some of the first and most eager to adopt social media as their next marketing tool. After all, these are businesses that rely heavily on word of mouth and social sharing, so it would only make sense that it transfers to the online world. To assist you, we’ve collected a list of 10 video marketers that you can learn from to help grow your own following.