Sean Lund-Brown

Tracking sales performance is challenging. Without the right tools, small business owners and decision-makers must often set goals in the dark or based on “gut” feelings, neither of which will ensure growth. The right sales performance dashboards help you surface critical insights to inform goal setting and strategy development. We explore the 10 best sales performance dashboards for small business.

In sales, metrics are critical benchmarks of success and capability. They’re also helpful in identifying people’s weak areas and places where some could use a little more support. If you are trying to understand how your team is delivering on expectations and meeting their goals, this is a good way to get all the information that you need.

If you’re using Zoom to make sales presentations, you’re going to want to make sure that you’re using it to the best of its capabilities. Some people just log on, start pitching, and don’t even think twice about the “presentation” aspect of it all—that still counts, and for a lot more than you realize in today’s world. People aren’t going to sit around and watch basic sales pitches or listen to you drone on for an hour about your business without any visual tools or other elements.

Growing pains are usually pretty obvious in business, but sometimes they can be overshadowed. If you’re suddenly working twice as much or spending too much time returning calls to give face time to your in-house customers, it might be time to get some assistance. There is never a “right” time for every company to hire help—it’s about finding the time that is right for you.

One of the best tools you have in advertising is the work of others—you can create much more dynamic campaigns when you see what other companies are doing and how they are dominating their industries or markets. Sure, you could try to come up with ideas all on your own, but why waste the time when you can already get a glimpse of what’s working for someone else and use that to create your own successful campaigns?

Your sales team can always find room for improvement. Especially in today’s ever-changing business landscape, businesses need to stay on top of the latest tools and trends to help boost performance. From services that can handle things for you, to skills that your team can use to improve their efforts, there’s a lot out there that you can benefit from today.

More than 1.73 billion people visit Facebook each day. Then there’s the 500 million who use Instagram Stories and the millions and billions who scroll through Twitter and LinkedIn. That’s a lot of potential traffic for businesses, which is why social media marketing has become so popular. Of course, if you’re going to do it, you’ve got to do it right.

A call center is a resource that can assist with several different parts of your business. There are call centers for customer service, sales, technical support, etc. You can even hire or outsource to a contact center or virtual receptionist service that can be your solution for sales and service calls, along with anything else that you need.

You’re not going to be closing deals if you don’t have the best communication tools in place. Whether you’re dealing with B2B or B2C customers, people want more personalized, advanced, and flexible ways to communicate. Gone are the days of the salesman. Today’s audience wants a human experience with a personal connection, in a time and fashion that works for them. Enter the text message.

Timing is everything. In business, that includes returning and following up on sales calls and other communications. And of course, on today’s Internet, everyone seems to be an expert and yet everyone has a different opinion, it seems, about the best practices for sales prospecting. Fortunately, we’ve taken the work out of this one for you.