New leads who call your business should be added to your ActiveCampaign account immediately so you can start nurturing them. Plus, you always want the most up-to-date contact information on your current clients and leads. Set up this integration to have contact information from calls taken by Smith.ai receptionists either updated or added to your ActiveCampaign account. This touchpoint is essential to accurate lead segmentation and nurturing, and, ultimately, better conversion rates.