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Tracking sales performance is challenging. Without the right tools, small business owners and decision-makers must often set goals in the dark or based on “gut” feelings, neither of which will ensure growth. The right sales performance dashboards help you surface critical insights to inform goal setting and strategy development. We explore the 10 best sales performance dashboards for small business.

What’s a sales deck? Essentially, it’s just a slide presentation that is designed to help you pitch your product or service to clients. Decks give prospects a way to feel connected and understand exactly what they’re getting. It also allows them to get the “wow” factor when you do it well. To help, here are 15 great examples that showcase the effective use of sales decks for business demos.

In sales, metrics are critical benchmarks of success and capability. They’re also helpful in identifying people’s weak areas and places where some could use a little more support. If you are trying to understand how your team is delivering on expectations and meeting their goals, this is a good way to get all the information that you need.

If you’re using Zoom to make sales presentations, you’re going to want to make sure that you’re using it to the best of its capabilities. Some people just log on, start pitching, and don’t even think twice about the “presentation” aspect of it all—that still counts, and for a lot more than you realize in today’s world. People aren’t going to sit around and watch basic sales pitches or listen to you drone on for an hour about your business without any visual tools or other elements.

Lead follow-up is a daunting task for any business. Doing it via email can seem even more insurmountable in the day and age of never-ending spam emails and even spam texts! It’s no wonder your business needs a better way. Fortunately, you can still deliver the right message when you know what to say and how to say it.

Growing pains are usually pretty obvious in business, but sometimes they can be overshadowed. If you’re suddenly working twice as much or spending too much time returning calls to give face time to your in-house customers, it might be time to get some assistance. There is never a “right” time for every company to hire help—it’s about finding the time that is right for you.

One of the best tools you have in advertising is the work of others—you can create much more dynamic campaigns when you see what other companies are doing and how they are dominating their industries or markets. Sure, you could try to come up with ideas all on your own, but why waste the time when you can already get a glimpse of what’s working for someone else and use that to create your own successful campaigns?

Hiring is no simple task. You can’t just go out and decide to get another salesperson someday without putting some thought into it. You have to plan for a budget, make sure that you find the right person for the job, etc. It’s a process, and it’s one that you need to take seriously to ensure that you get the right solutions for your business.

Outsourcing your sales efforts is a great way to free up your time and make better use of your resources. Of course, you can’t just run out and hire the first company that you find (and that goes for anything). You need to take the time to assess your options and determine exactly what you need. In doing that, there are some questions and concerns that will be more pressing than others.