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Retain Clients on the First Call

By
Mei Loo
Published 
2026-07-21
Updated 
2026-07-21

Retain Clients on the First Call

2026-07-21

Smith.ai's Virtual Receptionists and AI Receptionist can now send retainer agreements for e-signature during the intake call, closing the gap between a qualified lead and a signed retainer.

  • Retainer sending is built into end-to-end intake, from screening and qualifying the caller to sending the agreement, all within the first call
  • The new client’s information is automatically mapped to the right retainer template based on practice area and case type
  • Works with your existing e-sign and practice management tools, including Clio, MyCase, Lawmatics, Filevine, Vinesign, Law Ruler, Docusign, Dropbox Sign, and Zapier
  • Sending retainers on the first call stops the new client's law firm search, giving your firm the edge to win their business

Most contingency-fee firms have a process gap between the moment a caller is qualified as a potential new client and the moment a retainer agreement is actually signed. Especially with motor vehicle accident (MVA) and SSI cases, callers are usually shopping more than one firm, and whichever law firm gets the retainer out first has the edge in winning the client. If your initial intake process ends with a fuzzy statement like "someone will follow up," potential clients are slipping away to competitors who are better at “locking them in.”

Closing the gap: Send the retainer during the first intake call

Sending retainer agreements is now available for Smith.ai's Virtual Receptionists and AI Receptionist, closing that gap directly and stopping your potential new client's search for an attorney. 

When your receptionist qualifies a caller, the retainer agreement automatically goes out for signature before the call ends, sent via the e-sign software your firm already uses.

The result is an intake process that gets you closer to a signed retainer. Instead of ending the call with a manual task for your team to pick up, Smith.ai carries intake all the way through to a retainer in hand.

How it works

  1. Qualify caller: Your receptionist screens the caller against your firm’s criteria and confirms they're a qualified potential new client, by case type.
  2. Complete intake: Your receptionist fills out your intake form — and also schedules a consultation, if desired.
  3. Send retainer: The agreement goes out through your firm's e-sign software, mapped to the right template based on case type. Your receptionist triggers the agreement to be sent and also lets the caller know the retainer is coming, for example:
  4. Deliver call summary: You will receive a call summary with the caller's details, intake  responses, and confirmation a retainer agreement was sent.

Already connected to your tech stack

Smith.ai receptionists can send retainers through the software you're already using, including Clio, MyCase, Lawmatics, Filevine, Vinesign, Law Ruler, Docusign, Dropbox Sign, plus Zapier and n8n for automating workflows across 7,000+ additional integrations.

Built for how contingency-fee firms actually work

This isn't about changing your intake process. It's about aligning your receptionists' workflow with how you actually convert leads. For MVA, SSI, and other contingency-fee cases, Smith.ai handles the initial intake end-to-end: screening the caller, qualifying them, booking a consultation, and sending a retainer, all within the first call.

Get started

Retainer sending is available now on all paid Virtual Receptionists and AI Receptionist paid plans. Connect with our sales team to learn more. For existing clients wishing to get your e-sign software connected, email support@smith.ai.

Written by Mei Loo

Mei Loo is a Product Marketing Manager at Smith.ai.

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