Sean Lund-Brown

Live streaming is becoming an increasingly popular way for businesses to engage with their audience, both in the B2B and B2C markets. LinkedIn has quickly become a popular tool for connecting with business clients and building your professional network(s). Like Facebook, it has its own livestreaming feature now, making it even more convenient and useful to people looking to promote their business or build their client base.

Zoom is one of the most popular video clients used these days. It became the champion of the pandemic for employees, students, families, and friends around the world. Now, plenty of people are still using it for everyday meetings and marketing, including livestreaming. The way you do that depends on the service that you’re using, but the rules aren’t all that different.

In sales, the right words can make or break a deal. Advertising has been around as long as businesses have had products and services to sell, and the English language hasn’t changed much in that time. So, how do you keep things fresh when it seems like everything’s been done before?

Segmenting and defining audiences is a large part of marketing. While blanket marketing is sometimes effective, targeted marketing ensures that you’ll attract the right audiences at the right time. There are also several different ways that you can go about segmenting your audiences. In this guide, we’ll discuss the value of psychographic information.

There are a lot of different sales strategies, training tools, and resources that people turn to when they’re trying to help their sales team boost performance. Of course, everyone has their preferences and might tell you that theirs is the “surefire” solution—but that’s just the thing. There is no single solution that works for everyone. It’s about finding the methods and theories that are out there and then applying them to your organization.

There are several core values that your business could cling to, but some will be more effective and useful than others. Although no two business cultures are the same, below we’ve collected a list of the leading core values that businesses need, as showcased by some of the most successful companies out there today.

Firmographics are just one of many tools used in marketing and audience segmentation today. This particular term is used primarily in B2B marketing, since it essentially describes the attributes of a company, or “firm,” if you will. This can be used in addition to demographics and other segmentation tools, and it offers many benefits in helping create the perfect B2B client or audience.

Engaging your sales development team is critical to securing leads for your business. We share 25 ways to help your team find new clients and customers.

A lot of companies are tempted to jump right into marketing without any planning. They want to start writing blogs, creating landing pages, and doing all that other fun marketing stuff that needs attention. The problem is, of course, that if you don’t take the time to define an audience and create your client avatar, you’re going to seriously hurt your chances of success.

The call-to-action (CTA) is an essential part of your sales and marketing that has to be exactly right if you’re going to get results. While there are tried and true options (like the ones mentioned in the title) that people can’t seem to get away from, there is also something to be said for getting creative with your CTAs. If you’re looking to inspire more conversions and grow your business, you’ll need to take the time to hone your craft and create the most powerful CTAs that motivate your audience to make a move.