Samir Sampat

In the business of construction, promoting sales isn’t always as easy as it is for some companies. You can’t just offer a 10% discount on labor this week—you could, but you’d have to be sure that you could afford it and deal with the potential of people who want rainchecks or demand to get the discount even after the period has lapsed. But, we digress. Promoting your construction business is all about figuring out what your audience wants.

In today’s staffing and recruiting industry, the competition is fiercer than ever. The Internet has opened up a lot of opportunities for people, but it has also opened up a whole new world of competition and potential obstacles that you’ll have to overcome. Promoting your staffing or recruiting firm doesn’t have to be a challenge, though. If you get creative and get inspired, you’ll find plenty of ways to build your brand reputation and make sure that your agency is as visible as it can be.

Growing your law firm can be a difficult undertaking. The Internet has made some things easier for business, but it has also created increased competition for resources and success. An online presence is a must for the modern law firm. Moreover, when you do it well, you can use marketing and promotions to drive impressive growth for your firm.

When it comes to selling, the audience will always have a connection to which types of solutions you implement and what resources you can use to effectively close deals. If your primary audience is the entrepreneurial market, it’s a whole different approach for you than for those selling to enterprise organizations and major international corporations. By taking the time to learn the best way to approach your cold leads based on business size, you’ll be able to tailor a campaign that makes everyone feel like you’ve reached out to them personally.

Everyone talks about getting people to the sales part of the deal cycle, but what happens after that? The deal isn’t anywhere near over and the customer isn’t anywhere near taken care of, not until they’re onboarded and made a part of your company, added to your database of existing customers, and tagged for remarketing efforts in the future.

The way that you choose to promote events will have a direct impact on the success of each of those events. Brands that have an established online presence may not need to work as hard to promote events, and big events that occur regularly are usually well-established enough that they don’t need much attention.

Despite how much technology grows, the phone is still one of your most valuable business assets. Fortunately, when you use it well, it will serve to deliver all of the support that you need. such is the case with outbound calling campaigns. You can set these up for all kinds of purposes, although most people use them for cold sales or telemarketing purposes.

The shorter your deal cycle, the more deals you can turn and the faster your business can grow. You shouldn’t be cranking through deals impersonally and trying to just run the numbers up, of course, because today’s audiences in both B2B and B2C markets want that personal connection. Fortunately, there are endless resources out there offering sales tips and insight to help anyone improve. Picking out the best could prove to be a bit more challenging, but we’ve got a great start for you right here.

When it comes to leaving voicemail, everyone has their struggles. Some of us feel put on the spot and not sure how to be succinct without losing the important parts of the message. Others may launch into a story-like message that most decision-makers won’t pay attention to for more than two seconds, thereby losing interest, once again. Fortunately, with the help of some research and the inspiration of some voicemail scripts, you can improve the way you leave messages to increase response rates and more.

Teleprospecting is something that businesses and sales teams do every single day, whether they realize it or not. As a marketing strategy, of course, it’s got its own methods and tools, but even just on the fly, when you are speaking to someone who may have an interest in your product or service, you’re essentially teleprospecting- prospecting on the telephone. This is a bit different than telemarketing, offering a more targeted approach in many cases.