Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Strategic vs. Tactical Thinking in Marketing: Best Practices

April 21, 2025
Strategic vs. Tactical Thinking in Marketing: Best Practices
Explore the vital differences between strategic and tactical marketing thinking. Discover best practices for achieving a balanced approach and driving business success.
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Best Way to Handle Incoming Calls When busy with a customer

April 21, 2025
Best Way to Handle Incoming Calls When busy with a customer
Learn the best strategies to handle incoming calls while aiding customers. Enhance service, reduce interruptions, and boost customer satisfaction efficiently.
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What's the best way to follow up with customers after a sale?

April 21, 2025
What's the best way to follow up with customers after a sale?
Learn the top 10 effective ways to follow up with customers post-sale. Boost loyalty and retention through strategic engagement and personalized outreach.
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Mastering Digital Customer Engagement: Strategies for Success

April 16, 2025
Mastering Digital Customer Engagement: Strategies for Success
Explore effective strategies for mastering digital customer engagement & building meaningful relationships through digital touchpoints. Propel your success!
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The Critical Role of Customer Relations in HVAC

April 16, 2025
The Critical Role of Customer Relations in HVAC
Discover proven strategies to enhance customer relations in HVAC, navigating seasonal demands, emergency protocols, and fostering lifelong client relationships.
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The Ultimate Guide to Proactive Customer Service

April 16, 2025
The Ultimate Guide to Proactive Customer Service
Discover proactive customer service essentials for 2025. Learn strategies to build trust, enhance loyalty, and improve operational efficiency for your business.
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13 Customer Service Metrics to Track in the AI Age

April 16, 2025
13 Customer Service Metrics to Track in the AI Age
Explore how AI transforms customer service, balancing automation with human interaction to boost engagement and efficiency in businesses.
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The Human Touch in AI Customer Service: Creating the Perfect Balance

April 16, 2025
The Human Touch in AI Customer Service: Creating the Perfect Balance
Explore how AI transforms customer service, balancing automation with human interaction to boost engagement and efficiency in businesses.
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Lead Management AI | Tools & Strategies for SMBs

April 16, 2025
Lead Management AI | Tools & Strategies for SMBs
Discover how lead management AI tools boost sales efficiency by automating tasks, prioritizing leads, and enhancing engagement for SMBs and enterprises.
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Master Customer Lifecycle Management: Avoid Losing Customers

April 16, 2025
Master Customer Lifecycle Management: Avoid Losing Customers
Discover effective strategies for customer lifecycle management, from awareness to advocacy, and drive satisfaction and loyalty in your business journey.
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