Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

AI Call Bot: Complete Guide to Automated Inbound Call Management

November 28, 2025
AI Call Bot: Complete Guide to Automated Inbound Call Management
AI call bots automate routine phone calls, provide 24/7 availability, and help businesses manage growing call volumes without hiring more agents.
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Context-Aware Call Handling: A Complete Guide For Businesses

November 28, 2025
Context-Aware Call Handling: A Complete Guide For Businesses
Learn how context-aware call handling uses customer data and intelligent routing to improve resolution rates, reduce wait times, and scale efficiently.
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Virtual Call Center Basics, Benefits & Setup Guide

November 28, 2025
Virtual Call Center Basics, Benefits & Setup Guide
Learn what a virtual call center is, its key components, pros, and step-by-step setup instructions to boost customer service while reducing costs.
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Behavioral Psychology Tips for Better Call Interactions

November 27, 2025
Behavioral Psychology Tips for Better Call Interactions
Discover psychology principles that create trust and cooperation during phone calls. Learn techniques agents can use to improve call outcomes consistently.
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AI Customer Experience: Benefits, Implementation & Best Practices

November 26, 2025
AI Customer Experience: Benefits, Implementation & Best Practices
Discover how AI transforms customer experience through personalization, predictive insights, and scalable automation. Complete implementation guide for growing businesses.
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Call Routing for Scaling Businesses

November 26, 2025
Call Routing for Scaling Businesses
Complete guide to call routing for scaling businesses: routing types, system setup, optimization strategies, and industry-specific implementations.
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Voice Interface Localization For Multilingual Call Systems

November 26, 2025
Voice Interface Localization For Multilingual Call Systems
Learn how voice interface localization works, why multilingual phone systems capture more revenue, and a step-by-step implementation for a small business.
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AI-Powered Call Escalation Guide for Businesses

November 26, 2025
AI-Powered Call Escalation Guide for Businesses
Learn how AI-powered call escalation improves customer service, speeds complex resolutions, and enables seamless handoffs for scalable businesses.
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Voice Interface Design for Call Systems: Implementation Guide‍

November 16, 2025
Voice Interface Design for Call Systems: Implementation Guide‍
Learn how voice interface design enables natural caller conversations, reduces handling time, and scales support capacity through conversational AI systems
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Customer Journey Mapping for Calls: Step-by-Step Guide

November 16, 2025
Customer Journey Mapping for Calls: Step-by-Step Guide
Learn how customer journey mapping for calls reveals conversion pathways, identifies friction points, and optimises routing decisions.
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