Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Virtual Legal Assistants: What They Are + How They Can Help

May 1, 2024
Virtual Legal Assistants: What They Are + How They Can Help
A virtual legal assistant is a remote professional who provides administrative, technical, and legal support for lawyers or law firms.
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9 Best Legal AI Tools To Boost Your Law Firm Efficiency

May 1, 2024
9 Best Legal AI Tools To Boost Your Law Firm Efficiency
You're a busy lawyer trying to juggle clients, cases, research, and a million other things. When you finally drag yourself home after a long day, the last thing you want to do is tackle a mountain of paperwork. But what if technology could help? Artificial intelligence is revolutionizing legal work, and there are some amazing legal AI tools that can boost your productivity and give you back time in your day.
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Automated Answering Service vs. Virtual Receptionists

April 29, 2024
Automated Answering Service vs. Virtual Receptionists
Whether it’s the holiday season, peak hours, or you're short on staff, an automated answering service steps in as a reliable and efficient solution. But in today's customer-centric landscape, is efficiency enough?
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Call Center Quality Assurance (QA) 101: What It Is & How To Get Started

April 29, 2024
Call Center Quality Assurance (QA) 101: What It Is & How To Get Started
Call center quality assurance is the process of evaluating and improving customer interactions within a call center. The goal is to improve the customer experience and align service with business objectives.
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Omnichannel Contact Center: Definition, Key Features, and Strategy Tips

April 29, 2024
Omnichannel Contact Center: Definition, Key Features, and Strategy Tips
An omnichannel contact center integrates multiple communication channels — like phone, email, live chat, and SMS — into a single, unified platform. This allows customers to switch between channels effortlessly while maintaining the context of their conversations, leading to a smoother, more personalized experience.
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Call Handling: Definition, Benefits, and Best Practices

April 29, 2024
Call Handling: Definition, Benefits, and Best Practices
Call handling is often the litmus test for your business’s customer service. Done right, it can skyrocket your customer satisfaction scores and, in turn, your bottom line. But when mishandled, it could lead to a viral social media rant that no business can afford. 
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What is Direct Inward Dialing (DID) & is it Right for You?

April 29, 2024
What is Direct Inward Dialing (DID) & is it Right for You?
Imagine you’re at an amusement park, eager to experience the thrill of a brand-new ride. The anticipation is palpable, but so is the dread of the seemingly endless line ahead. But what if someone handed you a fast pass that whisked you past the crowds, saving you time and enhancing your experience? 
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10 Best Google Voice Alternatives for 2025

March 18, 2024
10 Best Google Voice Alternatives for 2025
Discover the top 10 Google Voice alternatives for 2025. Learn their benefits and drawbacks, and find the perfect fit for your business communication needs.
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Call Scripting: What It Is + How To Do It Right

March 18, 2024
Call Scripting: What It Is + How To Do It Right
Call scripting uses pre-established talking points to guide agents through phone conversations with customers. Learn how to create a winning script.
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Virtual Call Centers: Everything You Need to Know for 2024

March 7, 2024
Virtual Call Centers: Everything You Need to Know for 2024
Discover the ins and outs of virtual call centers (VCC), including what they are and whether your business could benefit from one.
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