Smith.ai vs. Martal Group

Martal Group offers lead generation and sales support on a per-agent basis — some of which are located overseas. At Smith.ai, we have hundreds of North America-based SDRs able to provide comprehensive sales development, 24/7. All conversations are powered by AI technology, which guides our agents so they can work past stalls or objections and earn better results. 

Martal Group offers three specific service packages. At Smith.ai, we customize our campaigns with your goals in mind, whether that is sales inquiry follow-up, screening leads, scheduling appointments, or taking payments. Our pricing models differ, too. Martel Group’s pricing starts at $5,000 per month while Smith.ai’s plans start at just $600 per month. We charge per lead so your monthly costs will be based on how many contacts you’d like us to reach out to on your behalf. It’s both affordable and predictable.

At Smith.ai, our outreach is based on your target audience and their schedules. Our bilingual agents are available 24/7(something Martal Group doesn’t offer) and all our plans come with our white-glove setup, script writing, client onboarding, and a dedicated account manager. We make up to five calls to each lead and use a call-first strategy that incorporates text and email follow-ups with detailed information. 

We also include — at no additional cost — appointment setting directly on your calendar, new-client intake form completion, outbound business caller ID, and a CRM or Zapier integration. In fact, we have more than 5,000 integrations with CRMs, marketing platforms, calendars, and billing systems. Through these integrations, we can automatically import your leads into our system. Or, we can supply targeted leads for cold calling at a low cost of $1/lead. This includes strategy and research, along with sample list data so you have confidence the leads meet your specific criteria. 

Beyond those features, we also offer a real-time client dashboard with rich call intelligence — giving you full visibility into each touchpoint. You can see the attempts we’ve made and call outcomes per contact — plus you can review call recordings and searchable transcriptions. That way, you know exactly what happened with every call to better measure your sales investment.

Another advantage of Smith.ai is our comprehensive coverage. You have the option to have inbound coverage when leads call back with our 24/7 virtual receptionists. Add this service to any Outreach Campaign plan for just $300 per month, ensuring 360-degree coverage of your leads. We even offer 24/7 live chat so leads visiting your website after receiving our outreach are greeted and engaged immediately. We handle the entire “frontline” of your lead flow so you never need to worry about in-house coverage when our campaigns are running on your behalf.

For 100% North America-based agents, affordable and transparent per-contact pricing, and robust CRM integrations, Smith.ai is the superior choice over Martal Group.