In-Depth Comparison

Smith.ai vs. Martal Group

Compare features and see how we create more sales opportunities for your business through our outbound calls.

Smith.ai Virtual Receptionists:
The best alternative to Martal Group

COSTS & SETUP

Pricing
Per contact
Per month + agent commission
Starting cost
$12/contact
Custom quote
Set-up fee
$750
Monthly minimum
50 warm contacts or 1,000 cold contacts
Info unavailable
Setup & onboarding period
1-2 days
1-30 days
Minimum commitment
6 months
Long-term contract
No
Info unavailable
Cancellation fee
No
Info unavailable

OUR AGENTS

North America-based professionals
24/7/365 live sales calls
Spanish-speaking agents
Agents work from quiet home offices
✔️

capabilities

Appointment setting
Cold calling
✔ Warm & cold outreach available
Inbound call handling
✔ From $285/mo, optional
Warm transfers
Call transfer notifications via SMS, Slack & Teams
Complex call routing
Prospecting & lead engagement
Lead screening & qualification
Complete intake & order forms
Payment collection
Answer basic FAQs
Info unavailable
Email & SMS follow up
Info unavailable
Event sign-ups & registrations

CAMPAIGN STRATEGY

Copywriting & script review
✔️
Custom instructions, goals, and workflows backed by AI
✘ Custom instructions only
Sales playbooks
Info unavailable
List upload
✔ API and CSV Upload
Lead lists provided

TECHNOLOGY & INTEGRATIONS

Client dashboard with real-time campaign tracking
CRM, intake & marketing software integration
Zapier integration
Calendaring software integration
Online invoice & payment integration
SMS, Slack & Teams integration
Goal-oriented workflows
Call recording & transcription
Info unavailable
Local caller ID matching
Info unavailable
Open APIs

CLIENT SUCCESS

Dedicated account manager
✘ Higher tier plans only
Client support channels
Phone, email, and SMS
Phone and email
Quality assurance team
Strategic staff per campaign
5+
Info unavailable

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.
Martal Group is an expensive lead generation service while Smith.ai provides targeted outreach.

Martal Group offers lead generation and sales support on a per-agent basis — some of which are located overseas. At Smith.ai, we have hundreds of North America-based SDRs able to provide comprehensive sales development, 24/7. All conversations are powered by AI technology, which guides our agents so they can work past stalls or objections and earn better results. 

Martal Group offers three specific service packages. At Smith.ai, we customize our campaigns with your goals in mind, whether that is sales inquiry follow-up, screening leads, scheduling appointments, or taking payments. Our pricing models differ, too. Martel Group’s pricing starts at $5,000 per month while Smith.ai’s plans start at just $600 per month. We charge per lead so your monthly costs will be based on how many contacts you’d like us to reach out to on your behalf. It’s both affordable and predictable.

At Smith.ai, our outreach is based on your target audience and their schedules. Our bilingual agents are available 24/7(something Martal Group doesn’t offer) and all our plans come with our white-glove setup, script writing, client onboarding, and a dedicated account manager. We make up to five calls to each lead and use a call-first strategy that incorporates text and email follow-ups with detailed information. 

We also include — at no additional cost — appointment setting directly on your calendar, new-client intake form completion, outbound business caller ID, and a CRM or Zapier integration. In fact, we have more than 5,000 integrations with CRMs, marketing platforms, calendars, and billing systems. Through these integrations, we can automatically import your leads into our system. Or, we can supply targeted leads for cold calling at a low cost of $1/lead. This includes strategy and research, along with sample list data so you have confidence the leads meet your specific criteria. 

Beyond those features, we also offer a real-time client dashboard with rich call intelligence — giving you full visibility into each touchpoint. You can see the attempts we’ve made and call outcomes per contact — plus you can review call recordings and searchable transcriptions. That way, you know exactly what happened with every call to better measure your sales investment.

Another advantage of Smith.ai is our comprehensive coverage. You have the option to have inbound coverage when leads call back with our 24/7 virtual receptionists. Add this service to any Outreach Campaign plan for just $285 per month, ensuring 360-degree coverage of your leads. We even offer 24/7 live chat so leads visiting your website after receiving our outreach are greeted and engaged immediately. We handle the entire “frontline” of your lead flow so you never need to worry about in-house coverage when our campaigns are running on your behalf.

For 100% North America-based agents, affordable and transparent per-contact pricing, and robust CRM integrations, Smith.ai is the superior choice over Martal Group.

Strategic ways to enhance your sales team

Warm engagement for inbound leads and clients, and cold prospecting to accelerate sales growth from the ground up.

Warm engagement

Plans starting at

$600
Per
month

Cold prospecting

Plans starting at

$10,000
Per
month
Per-contact pricing, not per-minute or per-agent
Ongoing support to meet your business objectives
North America-based agents who work 24/7
Custom campaigns with no annual contracts
View pricing details

Smith.ai is trusted by 3,000+ businesses

5.0 stars
4.9 stars
5.0 stars
4.7 stars
Crushing sales quotas
Before Smith.ai, I’d have to monitor the lead inbox. Now, Smith.ai is making the outbound call as soon as the lead comes in. They vet it for me and I get to talk to only qualified leads. We essentially have a team of intake people who know our product and work directly for us.
Adam Cohen
Managing Partner, Ticket Crushers

END-TO-END INTEGRATIONS

We play well with your software

Calls, chats & appointments are automatically logged in your systems. Real-time syncing with over 5,000 integrations.
View all integrations

Take the faster path to growth.
Get Smith.ai today.

Affordable plans for every budget.