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WhatConverts makes it easy to attribute sales to traffic sources based on phone calls, chats, forms, and transactions. They offer a full circle lead tracking system where you'll no longer be left wondering where leads originated or what leads converted.
You can start by setting up call forwarding in WhatConverts to send your calls to Smith.ai. Once you've set this up, you'll be able to track numbers and leads using WhatConverts and assign appropriate marketing attribution, and better measure results from marketing campaigns.