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Retailers who use Shopify to manage their online sales can now facilitate sales and assist customers via live chat or an AI-chatbot on their Shopify websites. Once you sign up for a chat account, simply choose your widget color and style, and add a couple of lines of code to the footer of your site.
Website chat can help an e-commerce site in multiple ways: you can capture the contact information of customers who don't make a purchase, follow-up with customers who want out-of-stock products, build better relationships, and make recommendations. Don't forget to connect Google Analytics to track your success!