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Marketing emails are still an effective means of reaching out to potential prospects. However, you do have to approach it properly, including coming up with the best possible CTA (call-to-action) to get your readers’ attention and make them want to respond, reach out, or otherwise convert. This may not seem like an easy feat, but it can be done if you’re willing to invest the effort and time.

Having the right call to action makes all the difference in the success of your marketing. Social media marketing is a strategy that many companies are using today to reach out to their audiences. While email marketing and other methods are still more popular or preferred, that’s definitely changing as the demand for a different approach comes from the audiences out there today. Social media sites like Twitter and LinkedIn are becoming much more valuable “selling tools” for a business than many people ever expected.

The hiring process is never an easy one. Finding the right candidates can prove to be a challenge in even the best conditions, and right now, the market isn’t exactly in the best shape. Fortunately, there are some things that you can do to set yourself up for success, including just that—setting yourself up. Part of that comes in educating yourself on how to find the best candidates and what kind of interview questions you’ll want to use to figure out who the best fit for your team will be.

Outbound prospecting is a lot of work. It’s also somewhat of an art form and requires a certain amount of finesse. This sales channel can be a valuable asset to your collection. However, since the average response rate is only around one percent (1%), it’s safe to assume that many people aren’t using it to the best of its capacity.

Review the 7 best sales prospecting tools for SMBs as they help lighten the load for your sales team and free up their time.

Learn more about 10 tools that can help you more highly efficient meetings remotely with your team in this guest post.

Read more on how you can improve your website with these five content marketing strategies in this guest post.

Telemarketing has been around for centuries, in various forms and iterations. Essentially, it’s the process of selling goods or services over the phone. Call centers often provide telemarketing services, but they also work with customer service, technical support, and other departments that need phone assistance.

LinkedIn Sales Navigator is a great prospecting tool that leverages the entire LinkedIn network as part of your quest for lead generation. And if you’re not already using LinkedIn as a prospecting source, you’d better get on board. HubSpot did a study that showed LinkedIn coming in at 277% more effective than Facebook and Twitter for lead generation.