Elizabeth Lockwood

Calculating returns on ad spend helps assess your marketing methods. You can then find ways to boost revenue and lower campaigns' expenditure over time.

A franchise is a great option for people who want to get into business but don’t want to start from scratch. Franchise businesses are designed to offer a proven business model in exchange for some significant upfront costs. Despite being a bit high, the initial investment is often worth it for those who are ready to take on business ownership but don’t want to strike out completely on their own.

When you are going to start a website or online business, you will need to have a domain name for your website. This includes choosing a domain registrar, figuring out the best URL, and choosing the right extension for your needs. Fortunately, it’s not a complicated process and it’s something that can be done by just about anyone. In this guide, we’ll talk about domain registration, how to buy a website, and how to get started on building your site for success.

If you’re in the market for a website domain, you’re going to have a lot of different options ahead of you. There are dozens of different places to buy cheap domains, but there’s a lot more to the investment than just getting the lowest price. After all, “cheap” might be just what you get if you’re not careful—limited features, hidden fees, limited domain support that’s never available when you need it—you don’t want to set yourself up to fail because you’re too focused on scrimping pennies.

Clio Manage is an end-to-end law firm management tool that makes digital case management and operations easier. The tool comes with several different features and integrates with the entire line of Clio software and digital tools, including Clio Grow and Advantage. With this platform, you can collaborate with clients and attorneys, manage contacts and case matters, streamline document management and case management, and so much more.

You can chat with leads all day long, but if you don’t know who you’re talking to or how to reach them, your efforts could all be for nothing. Gathering a lead’s contact information is a must. That’s why Smith.ai requires a lead’s name, email, and other basic contact information to initiate a chat — because getting a lead’s information upfront may mean the difference between another paying client and a missed conversion opportunity.

Online learning offers people around the world the chance to explore new topics, build skills, and invest in both professional and personal development. It also offers experts the chance to create their own courses and sell their knowledge and experience via online platforms. But where can you host, share, and sell courses? Here are the 10 best platforms to build and sell online education and training courses.

There are different types of call centers in the business world today, offering businesses the opportunity to handle both inbound and outbound marketing, customer service, and other needs. Thanks to remote services and cloud computing, a lot of companies even outsource their needs to a third-party call center service that can handle all the admin details. Not only does it save them time and effort, but it allows the company to instantly present a professional image, even if they have never used a call center in their operations before.

A business mission statement can heavily influence your company’s future. Here’s how to craft a compelling one that expresses your business’s true goals.

Budgeting is a large part of coming up with the right marketing and advertising strategy. Especially for small businesses, which often also have small bank accounts, it’s important to be able to find an advertising strategy and individual campaigns that are affordable, but still dynamic enough to get results. Fortunately, you’re in the right place to learn everything that you need to know about budgeting for your local radio ad campaigns, no matter what your budget looks like.