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If you’ve ever visited a website, you’ve likely seen a “Terms of Service” agreement or a similar contract. While this is an essential part of every website, some businesses don’t realize just how valuable it can be. There are some websites that won’t even let you browse until you agree to their Terms of Use, while others simply have them available to protect the company from any legal repercussions that may come.

Social media is an essential part of any successful digital marketing strategy. Small businesses often struggle the most with this, either due to a lack of knowledge or resources, but they’re the ones that really need to be taking advantage of all that social media marketing can do. Part of that comes from knowing where you stand so that you can make plans to improve your efforts. Enter the social media audit.

In business, efficiency is everything. The more efficient you are, the less time and money you spend on your day-to-day operations. That means more money goes to your bottom line and more time can be spent on the things that matter. Today’s digital tool market offers a vast selection of resources designed to help you become more efficient in your business, no matter what that means to you specifically.

Onboarding new clients is just as important, if not more so than, onboarding new team members. After all, you don’t want every new client acquisition to feel like you’re starting over with a whole new process that no one understands. To rely on an age-old adage, you shouldn’t be reinventing the wheel with each customer.

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Social selling is an essential part of every business, or it should be. Today’s audiences are buying more frequently and choosing companies more carefully based on their social presence, as well as things like social proof. No matter what industry you’re in or what your sales team is trying to sell, you have to have a social selling strategy in place. The good news is that there are plenty of tips and insight out there to help you create your own.

Cause marketing is another buzzword that’s floating around today, but it’s more than just a “buzzword.” In fact, it’s becoming one of the most valuable marketing efforts that companies can undertake. Today’s consumer wants to do business with companies that care. They want to work with brands that have a purpose and are doing more than just selling products or services. Enter the world of cause marketing.

Learning marketing and sales terms can help you build more effective campaigns to generate and convert leads. Our company can screen leads for you.

More than 25% of all U.S. adults are living with some form of disability. That might not seem like much, but when you consider that could be 25% of your website traffic or 25% of your profit margin, it gets a lot more important to address—and rightfully so. It’s the 21st century and we have access to so many great tools. Every website should have an inclusive, accessible design to deliver the best user experience for all users.