Blog

Leading a team is a big and ongoing challenge for a manager. In this blog, Brett Knowles, CEO of Hirebook, wants to share with you his current belief structure about leadership.

Graphic design is a creative industry—if you’re not already using video marketing, you’re behind the eight ball. That's okay, though, because there’s still time to get back on track and back on top of your marketing efforts. Of course, the bar is set a little higher here because you’re already in the business of design. If you don’t put out impressive videos, you’re not going to get very far.

The employment industry is in a unique place right now. The pandemic has changed everything, from the way people work to the way people feel about work, and more importantly how they feel about the companies that they work for. That puts hiring and staffing companies in a unique position. If you do it right, you can build a solid marketing strategy to help take your firm out in front of the pack and help employees get their careers and job demands back on track.

51% of customers prefer live chat for multitasking purposes. Smith.ai's live-staffed website chat is the edge that businesses need to capture more leads and beat the competition with fast, friendly replies. That's why we're making it more accessible than ever with our 50% off deal, good for your first 3 months of service, as long as you redeem by December 31, 2021. Use code HALFOFFCHAT to secure your discount!

If you’re in the business of startups, you are going to want to take advantage of all of the resources that you can to set yourself up for success. Starting a business is no easy feat, but you’re not alone. Today, one of the best resources that you can use is video marketing.

It might be a small world, but the world of small business is wide open and waiting for anyone who wants to give it a go. This highly competitive industry offers a lot of opportunities for those looking to strike out on their own and find business success. SMBs have long been the backbone of our country and economy. That means they, more than others, need to keep up with consumer trends. When you embrace video marketing, you’ll be able to find that place on social platforms a lot faster. YouTube and Facebook are a great place for SMBs to connect with their audience.

As a retail establishment, there are so many ways you can incorporate video into your marketing strategy. You can use videos as traditional advertisements, create how-to videos and tutorials, and even share the vision and mission of your brand to create a better connection with your audience. Maybe you want to sample your products on TikTok to engage your audience or even just get their attention in a unique way. The only limit is your imagination.

Photography is a good business when you’re good at it. Of course, mixing business with the creative arts isn’t always an easy thing. Fortunately, you’re not on your own. Whether you are just starting out or you’ve hit a plateau, or even if you just want more for your business than you currently have, there are plenty of resources out there to assist you. Using a coach or joining a mastermind group will help you learn everything that you need to know about business by applying it directly to your photography business.

LinkedIn and Facebook lead gen forms can bring in the customers you’ve been waiting for. We provide a full setup guide, along with other support.