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Retail stores aren’t immune from the need to embrace digital marketing and search engine optimization. After all, at some point, people are going to search for a store or type of business online and if a store isn’t listed, it’s not going to be included in the results. Brick-and-mortar stores have a unique place in the world of marketing today because the traditional retail outlet is now accessible online and around the world. It’s changed things in several ways, but it’s also created more opportunities for retail brands to grow and thrive.

Construction is a business that will always be local. Even with all of the globalization of business, construction companies are still going to have specific locations and limitations on where they work and how far they will travel. Thus, having a solid local SEO strategy can guarantee that you will be able to market to your exact audience and region so that you can get the attention you desire.

B2B sales outsourcing is the practice of hiring a third party to handle all or part of your business’s sales cycle. Use our tips to outsource sales successfully.

Telephone etiquette scripts are a useful tool for receptionists. Our guide covers how to use these scripts and provides examples to use for your business.

Wondering the difference between inbound vs. outbound calls? We cover each call and their key differences so you can decide which call strategy is right for your business.

B2B marketing automation streamlines repetitive marketing tasks so your salespeople can focus on selling. We show you the path to high-impact results.

Search engine optimization helps improve your online presence and ensures that your firm can be found by search engines based on the search terms that are used. This can drive valuable traffic to your website and other online listings, and it can help you outrank the competition when it’s done well. In addition to an overall SEO strategy, you need to have a sub-strategy for your local SEO needs so that you can reach all the right clients and get the best organic rankings.

To reduce your bounce rate, consider improving your user’s experience on the site and find ways to give readers the content they need.

Local SEO is a critical element for local businesses that are creating an online marketing strategy. But what is local SEO and what makes it different from the optimization that you’ve already done? In this guide, we’ll take a look at SEO as a holistic strategy and explain where and how local search factors into your plans.