Blog: Business Education

“It’s not you, it’s me. ”As a business owner, these seemingly tired words come up far too often—but you can’t be forced to work with clients that don’t fit your business model or whom you feel you aren’t the best fit for, can you? The answer is no, and you shouldn’t try to do it to yourself. Referral marketing is a thing. In what ways can you use referrals to get rid of those clients that you can’t (or just don’t want to) serve?

Website conversions are one of the most basic types of lead follow-through, and yet they’re the ones that most often fall through the cracks or just don’t come to fruition as they could. It starts by having a conversation—your leads come from your website, but that doesn’t mean they have to stay there. Let’s talk more about how you can use our services, and your own staff, to convert more leads and create more meaningful (and profitable) conversations.

Running a small business, working as a freelancer, or handling a major corporation's financial department can invoke a lot of different feelings at various times. One of the most stressful and frustrating situations that you can face is dealing with customers that don't pay their bills on time or at all. Ideally, every person you partner with on the business aspect will pay you upfront, or at the very least, on time. That's the cash flow you need to continue to operate. Without the revenue, you have trouble paying your own bills, and eventually, if you allow it to continue for too long, it could wind up costing you severely.

When you are building a business, you’ve got a lot of elements that require your attention. Fortunately, by taking the time to explore all of the options that you have, you’ll also find a ton of resources ready and waiting to assist you along the way. One of the easiest ways to do that is by capitalizing on the use of vanity numbers.

SEO is changing the way we market to customers every day. It’s important to stay on top of any new trends and algorithm updates, but there are plenty of tried-and-true tactics that will still keep you on top of the SERPs today. Follow these tips to boost your SEO and increase your sales!

As a new or growing business, you never want to miss out on the opportunity to gain a new lead or potential client. However, you also have to remember to take time away from work. The leads and possible clients that are trying to reach you don’t have any kind of a relationship with you…yet. Without clarity, you can find yourself picking up the phone and responding to messages all night and weekend long, and after a while, your customers will expect it from you.

In the early days of social media, it was often frowned upon for businesses to attempt to communicate with customers or market their brands through the platforms. However, as time has passed and social media has evolved, it has now become more of a multifaceted hub where everyone can connect—people, businesses, colleagues, organizations, groups, and most recently, even kids, thanks to Facebook’s upgrades for family-friendly messaging. What was once a major faux pas is now the very thing that is stumping many brands and keeping them from moving forward effectively.

There are a lot of different ways to optimize your service pages to ensure you get more sales! Take a look at your website and see what can be optimized. Improving your user experience, answering customer questions, having engaging copy and CTAs, and showing off your achievements are great places to start. Your customers (and bottom line) will thank you for it!

When building a new business, there are a lot of elements to consider. One of those is utilizing your telephone as both a marketing tool and a practical means of communication. Vanity phone numbers for your business can help you do both. Here are the best practices for purchasing vanity numbers.