Tom Armitage

Keeping a company operating requires money. However, you must scrutinize your operating costs so you can adjust to meet changing demands and needs. Understanding the most common overhead costs is also important for small business owners just starting out. Learn more about the costs most likely eating into your profitability and what you can do to reduce them.

Often, business owners look at outsourcing as a solution for cutting costs. While it can certainly achieve that goal, outsourcing is also an important tool for achieving better cash flow management within your business. In this post, we’ll explore what cash flow management is and the role that outsourcing can play in improving yours.

Not getting the engagement you need with other marketing methods? Business text messaging could be a game-changer for your small or medium-sized business (SMB). It’s cost-effective, engaging, and offers improved conversion rates. In this post, we’ll cover what you need to know about SMS marketing for SMBs.

Dealing with spam calls? They’re a major issue for businesses across the nation. However, they’re more than just an annoyance. If you don’t find a way to block spam calls, they can waste critical resources and even put you at risk of fraud.

Business owners often wear many hats. And while that might seem necessary to save money, it eats into your ability to run a successful company. Working with remote receptionists can reduce admin work and let you get back to doing what you’re passionate about. In this post, we explore six ways remote receptionists can give you back your most valuable asset: time.

Interactive voice response (IVR) systems have been around for some time. When used correctly, they can offer important benefits, including helping you reduce payroll while also improving the caller experience. However, you’ll want to follow these do’s and don’ts to ensure that you get the most out of your self-service IVR.

Having no leads equals no new sales. It’s as simple as that. However, generating targeted leads is often easier said than done, particularly for small businesses without deep pockets or tons of marketing resources. We’ve created a list of the best ways to generate targeted leads to keep your funnel full and your business profitable.

Few tools rival webinars in their ability to connect your business with its audience or allow you to impart knowledge. However, drumming up attendance can be more than a little challenging. Thankfully, there are plenty of ways to promote a webinar for your small business. We’ve collected some of the most effective options here.

You only have so much time and so many phone lines. That leads to one unfortunate fact: leads often hang up if they’re met with a busy signal and they usually don’t call back. An automated voicemail system could be one potential solution, but it’s always better to ensure that callers get a live person every time.

Whether you’re just hanging up the sign on your front door or looking to accelerate the growth of your existing practice, the key is to generate a steady flow of new leads that convert into clients. The trick to achieving that is effective marketing. Of course, you’re an attorney, not a marketer, so doing that can feel out of reach. We’ve got you covered with five effective legal marketing tips to generate new business.