Samir Sampat

In prospecting, we talk a lot about opportunities, but we’re not talking about luck, happenstance, or a random twist of fate. You have to create the opportunities for your sales team by putting in the work. That’s the entire point of outreach and prospecting. It’s a lot of work, but it’s well worth the effort.

Your website represents your business in every single aspect. From the first line of text on the homepage to the header and footer, to the entire collection of pages on your website. Therefore, it’s important that you get it right the first time. That starts with learning how to maximize your efforts. Plugins allow you to do that.

The advantages of working from home are many, but the idea of being able to work on the patio, the couch, or even right from the comfort of your bed attracts a lot of people. What most don’t realize, unfortunately, is that the majority of people will be more productive if they set themselves up with a traditional workstation or office space that includes all the staples: a desk, a chair, hard-wired Internet (which might be optional, depending on the work that you do), and so forth.

SEO and keyword research tools are essential to your success in digital marketing and building an online presence. The good news is that there’s no shortage of tools out there today, offering something for businesses small and large. As with anything, you’ll have to compare the options and find what’s right for you, but we’re here to help with that.

Referrals are the critical make-or-break point for businesses these days. You’ll be happy to know that getting them is a lot easier than you think. And, to ease your mind, we’ll answer the age-old concern of many small business owners: No, asking for referrals does not make you look “desperate.” Or at least it shouldn’t, if you’re doing it right.

In today’s increasingly competitive landscape, there’s one essential ingredient that will always define successful companies: trust. People aren’t interested in being sold products and services. They’re interested in making connections with companies they can trust to help them solve problems and alleviate pain points in their lives. In the digital age that is the 21st century, it’s even more important to build rapport and trust with prospects to encourage their continuation through the sales funnel.

Networking is and will always be essential to businesses, professionals, and the world in general. Networking can help individuals and businesses grow in several different ways. Of all the things that you can do to build your reputation and professional success, successful networking is probably one of the most essential elements. Like anything, of course, you’ve got to make sure that you’re doing it correctly.

Social media is an essential part of any successful digital marketing strategy. Small businesses often struggle the most with this, either due to a lack of knowledge or resources, but they’re the ones that really need to be taking advantage of all that social media marketing can do. Part of that comes from knowing where you stand so that you can make plans to improve your efforts. Enter the social media audit.

In business, efficiency is everything. The more efficient you are, the less time and money you spend on your day-to-day operations. That means more money goes to your bottom line and more time can be spent on the things that matter. Today’s digital tool market offers a vast selection of resources designed to help you become more efficient in your business, no matter what that means to you specifically.

Social selling is an essential part of every business, or it should be. Today’s audiences are buying more frequently and choosing companies more carefully based on their social presence, as well as things like social proof. No matter what industry you’re in or what your sales team is trying to sell, you have to have a social selling strategy in place. The good news is that there are plenty of tips and insight out there to help you create your own.