Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

What Is a VoIP Phone System: How IP Communications Can Benefit Your Business

February 21, 2023
What Is a VoIP Phone System: How IP Communications Can Benefit Your Business
VoIP is changing the way businesses communicate. Learn the basics of what a VoIP phone system is, and the benefits it can bring to your organization.
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What Is Sales Outsourcing? How To Decide if Outsourcing Is Right for You

February 15, 2023
What Is Sales Outsourcing? How To Decide if Outsourcing Is Right for You
What is sales outsourcing? Learn how using third-party sales service providers can help support your team during the sales process.
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10 Effective Ways To Follow Up on Leads

February 15, 2023
10 Effective Ways To Follow Up on Leads
The success of your conversion strategy depends on you following up on your leads. Use these tips to help you craft an effective follow up strategy.
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The Differences Between Inbound vs. Outbound Marketing

February 15, 2023
The Differences Between Inbound vs. Outbound Marketing
Learn the difference between inbound vs. outbound marketing, along with the benefits and challenges so you can use these strategies to generate more brand awareness.
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Client Communication: 10 Ways to Master the Craft

February 10, 2023
Client Communication: 10 Ways to Master the Craft
Learn everything you need to know about client communication, its importance, and 10 ways to master the craft so you can build a loyal client base and run a successful business.
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How To Start a Franchise Business in 9 Steps

January 24, 2023
How To Start a Franchise Business in 9 Steps
One of the best ways to become a successful business owner is to invest in a franchise. Learn how to start a franchise business with our detailed guide.
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How Much Does an Answering Service Cost?

January 24, 2023
How Much Does an Answering Service Cost?
We’ve broken down the average cost of a live answering service, the many pricing structures to choose from, and what factors can alter the price.
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14 Email Marketing Templates That Actually Get Responses

December 9, 2022
14 Email Marketing Templates That Actually Get Responses
Learn about email marketing campaigns and use these 14 email marketing templates that’ll help you earn more leads, retain business, and increase your ROI.
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15 Ways to Successfully Manage High Call Volume

December 5, 2022
15 Ways to Successfully Manage High Call Volume
Learn everything you need to know about high call volume, potential causes, and 15 ways to effectively manage those calls to ensure your customers are satisfied.
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11 Tips for Choosing a Phone Number for Your Business

December 5, 2022
11 Tips for Choosing a Phone Number for Your Business
Getting the right phone number for your business doesn’t have to be complicated. Make the best choice quickly and confidently with Smith.ai’s 11 tips.
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