Maddy Martin

Wondering the difference between inbound vs. outbound calls? We cover each call and their key differences so you can decide which call strategy is right for your business.

B2B marketing automation streamlines repetitive marketing tasks so your salespeople can focus on selling. We show you the path to high-impact results.

Appointment setting is a strategy for attracting new prospects by scheduling a meeting to discuss your business offerings in order to close a deal. Read on to learn more about this strategy can help you accelerate growth and streamline the work of sales teams for your business.

Wondering if your business could benefit from an answering service? At Smith.ai, we know that building personal connections with customers is more important than ever, and we’ve helped businesses across a wide spectrum of industries improve their relationships with customers. Picking the right answering service for your business isn’t an easy task, so we’re laying out the basics in this article. Find out exactly what an answering service is and its customer service benefits.

Marketing a small business is challenging. Try implementing these 21 small business lead generation tactics to grow your prospect lists and customer base. We've provided general advice that works for all industries as well as some industry-specific pointers.

The coronavirus pandemic has forced everyone to adapt in many ways personally and professionally, including how we network. Learn tools and tips for business networking success in a post-pandemic world, including how to better leverage social networks like Facebook, LinkedIn, and Twitter.

Today’s customers have high expectations for brands, and they demand a positive experience throughout the entire buyer’s journey. These positive experiences are crucial for the success of your business because happy customers are likely to become loyal customers, and loyal customers boost revenue. Check out these 75 must-know customer experience statistics so you can boost both business revenue and customer satisfaction.

Are you losing leads after a bad first call? Dealing with clients on back-to-back calls? The last thing you want is to frustrate callers who reach your business by phone, whether they're new leads or existing clients. First impressions matter, and so does consistent client service. Improve your lead engagement and customer retention with these helpful phone answering tips.

It’s no secret that the key to increasing your company’s sales is to generate more sales leads. Still, prospecting and generating sales leads can often be the most challenging part of business for many marketing and sales professionals. In fact, 61% of marketers state that lead generation is the most challenging aspect of their job. In this article, find out everything you need to know about sales leads, including top tips to help your business generate more sales and increase revenue.

In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).