Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

10 Phone Answering Tips Every Business Owner Should Know

April 6, 2022
10 Phone Answering Tips Every Business Owner Should Know
Are you losing leads after a bad first call? Dealing with clients on back-to-back calls? The last thing you want is to frustrate callers who reach your business by phone, whether they're new leads or existing clients. First impressions matter, and so does consistent client service. Improve your lead engagement and customer retention with these helpful phone answering tips.
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Sales Leads 101: What You Need To Know

April 6, 2022
Sales Leads 101: What You Need To Know
It’s no secret that the key to increasing your company’s sales is to generate more sales leads. Still, prospecting and generating sales leads can often be the most challenging part of business for many marketing and sales professionals. In fact, 61% of marketers state that lead generation is the most challenging aspect of their job. In this article, find out everything you need to know about sales leads, including top tips to help your business generate more sales and increase revenue.
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10 Ways to Build Personal Connections With Customers

March 21, 2022
10 Ways to Build Personal Connections With Customers
In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).
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How To Make Your Professional Voice Sound Better in 10 Steps

March 15, 2022
How To Make Your Professional Voice Sound Better in 10 Steps
As an established business professional, you’ve mastered the firm handshake, professional appearance, and typical workplace etiquette. But what about your voice?Like your physical appearance, your voice is a part of you and is just as important as any other sensory impression. After all, before people hear what you say, they hear how you say it. This could possibly alter the perception of you and your business. Luckily, sounding more professional at work is a skill, and skills can be developed. If you are seeking advice on how to make your “work voice” sound better, read on to find out the importance of establishing a business voice, as well as 10 simple steps that will help you develop the engaging and professional voice you desire.
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Smith.ai Named as One of the Best Places to Work by Business Intelligence Group

March 10, 2022
Smith.ai Named as One of the Best Places to Work by Business Intelligence Group
The Business Intelligence Group today announced that it has awarded Smith.ai as one of the Best Places to Work in the Small Business category for 2022. Read on to learn more about this award and why it means so much to our growing company.
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Virtual Workplace: Top Companies Making It Work and How

March 7, 2022
Virtual Workplace: Top Companies Making It Work and How
You’ve probably heard all the buzz around remote work and the shift to virtual offices.‍ If your business is considering making a shift to a virtual workplace, find out everything you need to know about running a remote business and the potential for success, which we demonstrate by highlighting four companies experiencing dramatic business improvements thanks to virtual workplaces.
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8 Ways to Successfully Run a Lead Nurturing Program

March 7, 2022
8 Ways to Successfully Run a Lead Nurturing Program
A lead nurturing program is a company’s lifeline. Without strong lead-nurturing practices, your business could lose potential customers and cause current ones to churn. Like technology, lead nurturing is always changing and growing. Therefore, you want to continuously review and update your lead nurturing program. This guide covers the basics of lead nurturing and explains which automation and outsourcing techniques will turn leads into paying customers.
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Telephobia: 7 Tips to Help You Overcome Phone Anxiety

March 7, 2022
Telephobia: 7 Tips to Help You Overcome Phone Anxiety
Many people dislike making or receiving phone calls, but if you experience symptoms of serious anxiety, telephobia can have unwanted and unpleasant impacts on you in both your personal and professional life. In this article, learn everything you need to know about telephobia along with helpful tips to help you overcome phone anxiety.
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New! Real-Time Performance Tracking & Analytics for Outreach Campaigns

March 2, 2022
New! Real-Time Performance Tracking & Analytics for Outreach Campaigns
We’re excited to announce new performance tracking and analytics for Outreach Campaigns! Easily monitor and evaluate performance of sales outreach, marketing promotions, client engagement, and more with reach and conversion metrics, visualized in helpful tables and graphs.
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EXTENDED TO Jan. 31, 2022! Get 20% Off Virtual Receptionist Services for 2 Months — Ends Dec. 24, 2021

December 3, 2021
EXTENDED TO Jan. 31, 2022! Get 20% Off Virtual Receptionist Services for 2 Months — Ends Dec. 24, 2021
You only get one chance to make a first impression, so virtual receptionists play a vital role in welcoming a new client to your business. At Smith.ai, our 24/7 virtual receptionists provide complete answering services, including scheduling and intake (plus much more), to give you the edge you need right now. To help you make the most of 2022 and take some time to relax this holiday season before the year is out, we're making our receptionist services more accessible than ever with a 20% off discount, good for your first two months of service, as long as you redeem by January 31, 2022.
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