Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

When to Warm Transfer a Caller: Significance and Importance

May 18, 2022
When to Warm Transfer a Caller: Significance and Importance
Warm transferring a caller is often the best solution when a transfer is needed. Learn when it’s appropriate to warm transfer a caller in our inclusive guide.
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Everything You Need to Know About B2B Appointment Setting

May 11, 2022
Everything You Need to Know About B2B Appointment Setting
Learn everything you need to know about B2B appointment setting, including its benefits, successful tools, and top tips to be a successful appointment setter.
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B2B Sales Outsourcing: 6 Tips to Success

May 10, 2022
B2B Sales Outsourcing: 6 Tips to Success
B2B sales outsourcing is the practice of hiring a third party to handle all or part of your business’s sales cycle. Use our tips to outsource sales successfully.
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6 Telephone Etiquette Scripts for Phone Calls [+ Free Templates]

May 10, 2022
6 Telephone Etiquette Scripts for Phone Calls [+ Free Templates]
Telephone etiquette scripts are a useful tool for receptionists. Our guide covers how to use these scripts and provides examples to use for your business.
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Inbound vs. Outbound Calls: Which Is Right For Your Business?

May 10, 2022
Inbound vs. Outbound Calls: Which Is Right For Your Business?
Wondering the difference between inbound vs. outbound calls? We cover each call and their key differences so you can decide which call strategy is right for your business.
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B2B Marketing Automation: A Pathway to High-Impact Results

May 10, 2022
B2B Marketing Automation: A Pathway to High-Impact Results
B2B marketing automation streamlines repetitive marketing tasks so your salespeople can focus on selling. We show you the path to high-impact results.
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Appointment Setting: Tips and Free Templates for Your Business

May 3, 2022
Appointment Setting: Tips and Free Templates for Your Business
Appointment setting is a strategy for attracting new prospects by scheduling a meeting to discuss your business offerings in order to close a deal. Read on to learn more about this strategy can help you accelerate growth and streamline the work of sales teams for your business.
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Answering Services 101: Everything You Need to Know Before Outsourcing Your Calls

April 25, 2022
Answering Services 101: Everything You Need to Know Before Outsourcing Your Calls
Wondering if your business could benefit from an answering service? At Smith.ai, we know that building personal connections with customers is more important than ever, and we’ve helped businesses across a wide spectrum of industries improve their relationships with customers. Picking the right answering service for your business isn’t an easy task, so we’re laying out the basics in this article. Find out exactly what an answering service is and its customer service benefits.
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21 Small Business Lead Generation Tactics

April 15, 2022
21 Small Business Lead Generation Tactics
Marketing a small business is challenging. Try implementing these 21 small business lead generation tactics to grow your prospect lists and customer base. We've provided general advice that works for all industries as well as some industry-specific pointers.
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Top Business Networking Tips for Success

April 15, 2022
Top Business Networking Tips for Success
The coronavirus pandemic has forced everyone to adapt in many ways personally and professionally, including how we network. Learn tools and tips for business networking success in a post-pandemic world, including how to better leverage social networks like Facebook, LinkedIn, and Twitter.
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