Elizabeth Lockwood

Elizabeth Lockwood is the content marketing associate at Smith.ai. She focuses specifically on writing and editing engaging articles, blog posts, and other forms of publication.

Articles by Elizabeth Lockwood

How to Use the Challenger Method to Improve Sales Team Performance

February 23, 2023
How to Use the Challenger Method to Improve Sales Team Performance
In this guide, we’ll take a quick look at the Challenger Method and how you can use it to create a better sales process for your business. If you decide to use this methodology, you can then buy the book and share it with your team. For now, here are the basics of the system and what you need to know.
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How to Use Conceptual Selling to Improve Sales Team Performance

February 21, 2023
How to Use Conceptual Selling to Improve Sales Team Performance
Conceptual selling is a popular methodology used by businesses that want something simple, but effective, to help drive sales and get the sales team to recognize what matters in completing a deal or transaction. In this guide, we’ll take a closer look at the details of conceptual selling, including what it is, how it works, and how you can use it to improve the performance of your sales team.
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How to Use SPIN Selling to Improve Sales Team Performance

February 17, 2023
How to Use SPIN Selling to Improve Sales Team Performance
Sales methodologies and strategies are as varied as the teams that use them. It seems like new ones are coming out all the time and everyone is claiming to have the best sales method out there—how are you possibly supposed to choose? To begin with, it can help to get to know the most popular sales methodologies and what they might offer your business. SPIN Selling is just one of the many options, but it’s popular for several reasons.
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How to Be Less Awkward on Business Calls

February 14, 2023
How to Be Less Awkward on Business Calls
Business phone calls are a necessary part of the job. People have been making business calls as long as there have been phones, but somehow we haven’t all mastered that professional confidence that makes them easier and less uncomfortable. The good news is that no matter how awkward you think you are on a call, the chances are high that you’re either the only one who noticed, or it’s not that bad at all.
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How to Handle Rejection in Sales Calls

February 9, 2023
How to Handle Rejection in Sales Calls
Even in 2023, sales calls are still an important part of business. The Internet has done a lot to help perfect the sales process, but there will always be room for improvement. And no matter how good your sales pitch or calling tactics are, there will always be some rejection. The important thing is that you don’t take it personally or let it ruin the rest of your calls for the day—one rejection is a stepping stone to an eventual conversion.
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What is Needs-Based Selling? Plus, 5 Ways It Influences Sales Performance

February 7, 2023
What is Needs-Based Selling? Plus, 5 Ways It Influences Sales Performance
There are several different selling models and methods out there today. Many have been around for some time, while others are newer. Needs-based selling is an important methodology for businesses and their sales teams to know about because it’s one of the most effective methodologies ever developed. Ultimately, it gives you the chance to get in the good graces of your prospects by taking the time to understand their needs and pain points specifically.
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Top 10 Lead Routing Apps for Salesforce

February 2, 2023
Top 10 Lead Routing Apps for Salesforce
If you’re using Salesforce to manage your lead generation and distribution, you’ve already made a good choice. This platform is one of the biggest available today, earning annual revenues of more than $21 billion and growing at exponential rates. It also has a host of tools and apps that can integrate with the Salesforce platform, offering even more functionality to businesses looking for a better way to manage leads, clients, and their business as a whole.
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How to Screen BDR Candidates to Find the Best Sales Development Reps

January 31, 2023
How to Screen BDR Candidates to Find the Best Sales Development Reps
Hiring the right talent has long been a struggle for companies looking to grow and expand in all the right ways. Today, companies are less worried about what they can do and more worried about having the right people to do it. There are countless stories of people who aren’t the “right fit” for a role along with horror stories of companies hiring blindly, only to see huge turnover rates and other issues.
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How to Find New Clients for Your Franchise Business for Under $10,000/Month

January 27, 2023
How to Find New Clients for Your Franchise Business for Under $10,000/Month
Setting up a franchise is a bit easier than starting a business from scratch. Still, you can’t rest on your laurels or rely on your franchise marketing materials and strategies to carry you through year after year. You also need to enlist your own marketing efforts, especially when it comes to finding new clients to continue growing your franchise even after you’ve gotten past the “startup” point.
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Top 5 Zapier Alternatives: Make, Tray.io, and More

January 25, 2023
Top 5 Zapier Alternatives: Make, Tray.io, and More
For those who want to increase productivity, Zapier is a popular choice. This effective tool helps users automate workflows, connect apps and software platforms, and get things done quicker, easier, and with less back-and-forth. Of course, Zapier is popular but it’s not the only tool of its kind. Several alternatives exist that may be less well-known, but still have their own list of features that are quite impressive.
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