Blog: Business Education

Are you interested in starting your own freelance business, but are unsure of how to guarantee your success? Eve Epstein, CEO and Co-Founder of SoleVenture, can give you insider advice on what steps you should take to become a successful freelance business owner.

Marketing is all about influencing the way people think so why not leverage psychology to better your business? John Allen, Global SEO of RingCentral, invites you to tap into the wonders of the human brain to help your business create organic leads, increase your conversions, and generate more sales simply through understanding the way your customers think.

Gaining visibility in the Local 3-Pack is an invaluable way to ensure your business is front and center on the search result page and catching the eyes of potential customers. But how do you get your business in the Local 3-Pack? And how do you covert and monetize the leads that come from the Local 3-Pack? Nalini Prasad shares her tips for getting your business front page visibility and keeping the profitable leads you'll gain.

Want to grow your law firm's referrals, but don't know where to start? Tyler Roberts, co-founder of NOMOS Marketing, shares his tips for amplifying your law firm's referrals using brand building and marketing strategies.

Should your business include text messaging as an option for clients? Kenneth Burke, Director of Marketing for Text Request, shares his thoughts on why companies should consider integrating texting if they're interested in generating more leads, closing more sales, and reducing their overall operational costs.

Curious about how to best use Google platforms to track your business's search visibility? Zack Duncan, President of Root and Branch Group, provides his advice on how to use Google My Business, Google Analytics, and Google Tag Manager to record and manage your leads from monthly calls and form fills.

Tom Lambotte of GlobalMac IT recaps his webinar with Brett Burney of Burney Consultants and Apps in Law and Ben Stevens of The Stevens Firm. He discusses the issues and opportunities for Mac-based law firms.

Learn how to transfer voicemails from your mobile, landline, or VoIP phone, and store them for safekeeping, so that your voicemail box can stay open for important business and personal messages, around the clock.

Setting up a new small business or law firm? Already running one and starting to see it soar? Jordan Ostroff of LegalEase Marketing has five documents you need to ensure your business is protected from uncertainty.