Blog: Business Education

Bilingual service is becoming much more essential in the modern world of customer service. We already covered a series on live website chat and why every business needs it, so now we want to show you just what chat can do. Today, there are automated software tools that offer close to 100% accuracy for virtual translation, allowing agents and customers alike to engage in their preferred language and get the best resolution to their needs.

If you’re using marketing via call, text, chat, and lead form submissions, you need to be able to track and manage all the data from those campaigns. Thanks to tools like CallTrackingMetrics, you can keep tabs on everything that you’ve got going on and make sure that all your campaigns are “up to snuff”, or course-correct immediately if they’re not.

There’s definitely something to be said for bilingual customer service, no matter what region you’re in or who you think your primary demographic is. After all, the Internet has opened your business to the global landscape, and the more clients and customers you can serve, the better. Although there are several different languages you can choose from, here in the U.S., offering bilingual services for English and Spanish is usually a good choice.

A law firm FAQ page is a dedicated section of a firm's website that answers the most common questions prospective and current clients have, reducing phone-tag, building trust, and qualifying visitors before they ever pick up the phone.

If you’re looking to make the most of your marketing, keeping up with trends is a great place to start. In this article, we focus on the Small and Medium Business Trends Report from Salesforce, a leader in SaaS tools and solutions for businesses of all sizes and types. They’ve got a lot of good insight in this report about the state of business for both small and midsize operations, as well as what the future holds. This can help you plan your strategy for marketing, growth, and more.

Learn more on how social media campaigns can help your E-Commerce brand succeed in this guest post.

If you’re looking to deliver the best customer service experience, offering bilingual support might be something to consider. After all, there is a growing Hispanic population in the U.S., and when you combine that with the fact that the Internet has turned every brand into a global business, it never hurts to have extra support. So, how do you professionally and politely determine peoples’ preferred languages when they call your business?

While implementing a proper digital marketing strategy is critical, tracking that strategy and your various campaigns is even more integral to your success. Fortunately, there are a lot of different tracking tools and software options today, including WhatConverts. In this guide, we’ll talk about the value of tracking performance, what tools are available, and more.

Are you struggling to meet sales, or not developing enough rapport with your clients? Don't throw in the towel just yet - you just need to develop your sales techniques and begin to develop the insights and skills needed to do it better.