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What is CRM integration? Check out this guide that covers what CRM is, how it works, and integration examples so you can figure out which solution is right for you.

Call tracking is an important part of any business that takes a lot of phone calls. Marketers are using these metrics to optimize their campaigns and doing so in droves, thanks to modern call tracking software solutions. Using call tracking and conversational analytics, you can easily know what ads, websites, or even keywords helped people find your business and pick up the phone. This ultimately proves the ROI of your marketing strategies, so it’s essential data that you should have at all times.

If you’re building an online presence, a website is essential. However, you’ll find that many domain registrars do little more than assign you a URL. What about the rest of it? Building a website requires hosting, a website design, and a great deal more. Thankfully, there are registrars that don’t stop at issuing you a URL. We’ve combined the Internet to find the top five domain registrars that go the distance in helping you develop the online presence you need for success.

Calculating returns on ad spend helps assess your marketing methods. You can then find ways to boost revenue and lower campaigns' expenditure over time.

Moving is never a fun endeavor. Moving homes, even when you are just going across town, can be stressful because you want to make sure that everything ends up in the new place without getting lost in transit. This is also true for those who are moving their business website to another domain or hosting provider.

A franchise is a great option for people who want to get into business but don’t want to start from scratch. Franchise businesses are designed to offer a proven business model in exchange for some significant upfront costs. Despite being a bit high, the initial investment is often worth it for those who are ready to take on business ownership but don’t want to strike out completely on their own.

Meet Smith.ai client Aaron Winston of Express Legal Funding.

Anyone considering starting a business must consider the costs. Whether you go it alone or go the franchise route, it’s not cheap to start a new business. Of course, there’s no single “cost” to buy a franchise. No, there are actually hosts of costs associated with franchising a business. Fortunately, they’re a popular choice for entrepreneurial-minded folks, and right now, they’re growing quicker than normal.

Learn how your business can improve its expertise, authoritativeness, and trustworthiness (E-A-T) with these 6 simple ways in this guest post.