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Cold calling can be surprisingly effective for landing new prospects. Try these 13 scripts to make the most of your calls and grow your leads.

A receptionist is a must-have for most modern businesses. They can handle the front lines of communication, as well as the admin and office tasks, and so much more. Of course, as with anything, it is going to be important to find the right receptionist for the job. We’ve taken the hard work out of it for you by coming up with a list of 10 of the best places to find a receptionist when you need one.

Lead generation is a tricky business and it always has been. If you’re going to get the leads you want and drive growth, you need to have your campaign goals aligned with the best combination of digital marketing solutions. When you have a business that focuses on local audiences, geofencing and geotargeting are two great tools that you can use.

Read more about the eight essential website integrations needed for your salon to increase client bookings in this guest post.

Probing questions are an important part of the lead generation and qualification process. These questions help you better understand exactly what it is that your lead is looking for, or what problem they may be struggling with. This, of course, is just one of the many sales techniques that your team will need to hone, but it’s an important one.

Learn why your business needs a plan on producing video content and how you can get started in this guest post.

In modern business, building personal connections with clients matters. When you create more personal connections with your clients, their trust in you increases. Trust heavily influences who consumers purchase from: According to a 2019 Edelman Report, 81% of consumers stated they need to trust the brand to buy from them. This guide will help you build personal connections, which will strengthen your customers’ trust and increase your customer retention rate (translation: loyalty!).

Segmenting and defining audiences is a large part of marketing. While blanket marketing is sometimes effective, targeted marketing ensures that you’ll attract the right audiences at the right time. There are also several different ways that you can go about segmenting your audiences. In this guide, we’ll discuss the value of psychographic information.

Firmographics are just one of many tools used in marketing and audience segmentation today. This particular term is used primarily in B2B marketing, since it essentially describes the attributes of a company, or “firm,” if you will. This can be used in addition to demographics and other segmentation tools, and it offers many benefits in helping create the perfect B2B client or audience.