Blog: Business Education

It’s the 21st century and we all carry tiny computers in our pockets (or briefcases, purses, etc.). So, how is it that even with all the technological innovations, we’re still dropping calls left and right with little to no explanation? Well, there are a few different things that could be happening. For starters, even though the mobile networks out there today are expansive, they still don’t cover every single inch of the country (or the world).

The word “scrum” might not sound like anything good, but it’s actually more useful in the business world than you think. But just what is scrum, and why do you need to know about it? In this guide, we’ll cover it all. For starters, the software world borrowed this unique term from the sport of rugby.

Cold calling can be surprisingly effective for landing new prospects. Try these 13 scripts to make the most of your calls and grow your leads.

Live streaming via social media is a popular tool for marketing and brand awareness for companies today. It’s also become popular for news media and those with pressing information to share, and thanks to platforms like YouTube and Zoom, there are plenty of ways that you can go about putting live videos to work.

A receptionist is a must-have for most modern businesses. They can handle the front lines of communication, as well as the admin and office tasks, and so much more. Of course, as with anything, it is going to be important to find the right receptionist for the job. We’ve taken the hard work out of it for you by coming up with a list of 10 of the best places to find a receptionist when you need one.

Live streaming is becoming an increasingly popular way for businesses to engage with their audience, both in the B2B and B2C markets. LinkedIn has quickly become a popular tool for connecting with business clients and building your professional network(s). Like Facebook, it has its own livestreaming feature now, making it even more convenient and useful to people looking to promote their business or build their client base.

Lead generation is a tricky business and it always has been. If you’re going to get the leads you want and drive growth, you need to have your campaign goals aligned with the best combination of digital marketing solutions. When you have a business that focuses on local audiences, geofencing and geotargeting are two great tools that you can use.

Probing questions are an important part of the lead generation and qualification process. These questions help you better understand exactly what it is that your lead is looking for, or what problem they may be struggling with. This, of course, is just one of the many sales techniques that your team will need to hone, but it’s an important one.

Zoom is one of the most popular video clients used these days. It became the champion of the pandemic for employees, students, families, and friends around the world. Now, plenty of people are still using it for everyday meetings and marketing, including livestreaming. The way you do that depends on the service that you’re using, but the rules aren’t all that different.