Blog: Business Education

Wondering what a discovery call is? Smith.ai’s 10-step guide to discovery calls and the nine discovery call questions to ask has everything you need to know.

Lifestyle businesses are founded by individuals wishing for more freedom than a typical career. Founders lean into their talents to bring products and services to market.

When call center agents hang up the phone, their work isn’t just “done” because they’re finished with the conversation. There are many instances where this is just the start of the process. After-call work, or ACW as it’s known in the industry, is a larger part of the daily routine of these agents than many people realize. But what exactly is after-call work and why does your business need to consider it in addition to the calling services provided?

A business mission statement can heavily influence your company’s future. Here’s how to craft a compelling one that expresses your business’s true goals.

Spam calls clog your business phone line, which can cost you customers. Find out how to decrease spam calls and protect your business and your employees.

Maximum exposure is always the goal with social media, as well as other marketing efforts. And considering that Facebook is home to almost 3 billion users, “maximum” is reaching all-new heights. This is a critical platform that needs to be part of your social media marketing strategy, no matter what business you’re in. Having a Facebook Business Page will allow you to build a reputation and credibility, reach customers and leads who may seek services on social media exclusively, and stay in touch with customers and industry connections on a regular basis.

Read more about seven useful tips for a successful, insight-rich, and motivating outbound call strategy for your business in this guest post.

Do you have questions about how to handle long-distance property management? Find out why here as we discuss the pros and cons of supervising rentals from a distance in this guest post.

Budgeting is a large part of coming up with the right marketing and advertising strategy. Especially for small businesses, which often also have small bank accounts, it’s important to be able to find an advertising strategy and individual campaigns that are affordable, but still dynamic enough to get results. Fortunately, you’re in the right place to learn everything that you need to know about budgeting for your local radio ad campaigns, no matter what your budget looks like.