Blog: Business Education

Implement Smith.ai’s five steps for optimizing each stage of your business’s digital marketing funnel to bring in targeted leads and nurture them throughout their journey.

Check out the best lead generation tools for every channel so you can find and capture more sales leads this year.

Reviews are an integral part of reputation building for any business. Some companies seem to come by them easier than others, but it’s hardly a matter of chance. The businesses that are getting the most (and best) reviews are the ones doing all the right things. But what are those “things” and how can you make them work for you? You might be surprised at just how easy some of them can be. What about the location of the reviews? That’s up to you – Google reviews get noticed and help boost your local SEO, while reviews and testimonials on your website are easy for people to find when they’re browsing around.

As long as lead lists have been around, there’s been a debate about whether they’re good, bad, or somewhere in between. The right lead lists can give you access to prospects that you don’t have to find or qualify on your own. Of course, it’s important that you know how to use these lists effectively, as well as where to buy them for the best outcomes.

Warm leads are prospects who have shown interest in your business. Learn how to convert them into paying customers with our comprehensive guide.

Building a successful sales team is the basis of any business. Every company wants to grow and cultivate the best people to help with those efforts along the way. When sales performance slows down, however, it can quickly impact several aspects of your day-to-day operations. From causing sales reps to question their confidence and abilities to letting good leads go by the wayside, there are far too many potential side effects of letting performance drop.

Leads are the starting point of sales, but not all of them make it through to the end. Therefore, it stands to reason that the more leads you have (and the better they are), the more likely you will be able to convert sales and create customers. There are several different ways to go about getting leads, including the option to buy lead lists that have already been collected and cultivated, saving your team the work.

Sales burnout is a state of mental, emotional, and physical distress caused by workplace stress. Our 10 tips can help you avoid workplace burnout.

Outsourcing is a great way to get more for your business without breaking the bank or having to take on more staff than you’re prepared to handle. There are several other perks that come from outsourcing, too, provided that you’re making the most of each and every partnership that you cultivate. When it comes to sales outsourcing, that is even more critical.