Blog: Business Education

Missed calls mean miss opportunities. With this calculator, see how much missing calls are costing your business.

Learn the key components and steps to build a compelling messaging strategy that connects, engages, and inspires your audience in this comprehensive guide.

Sales efficiency is a metric that determines how effectively a business uses its resources to make sales. Learn more about this concept in our guide.

Your website represents your business in every single aspect. From the first line of text on the homepage to the header and footer, to the entire collection of pages on your website. Therefore, it’s important that you get it right the first time. That starts with learning how to maximize your efforts. Plugins allow you to do that.

Online credibility is essential for any business that hopes to be successful. When the Internet first got its virtual wings, the business landscape was a virtual Wild West of companies trying to figure out how to get the most visibility. Today, however, things have changed drastically.

SEO and keyword research tools are essential to your success in digital marketing and building an online presence. The good news is that there’s no shortage of tools out there today, offering something for businesses small and large. As with anything, you’ll have to compare the options and find what’s right for you, but we’re here to help with that.

Franchises are notoriously popular because they come with a built-in business model and all the tools and support that are needed for success. Some franchises have better models and support systems than others, but few of them just send their new franchisees out into the world to fend for themselves. When you’re just starting out in business, it’s a great way to get to the top without having to do the work yourself.

Referrals are the critical make-or-break point for businesses these days. You’ll be happy to know that getting them is a lot easier than you think. And, to ease your mind, we’ll answer the age-old concern of many small business owners: No, asking for referrals does not make you look “desperate.” Or at least it shouldn’t, if you’re doing it right.

In today’s increasingly competitive landscape, there’s one essential ingredient that will always define successful companies: trust. People aren’t interested in being sold products and services. They’re interested in making connections with companies they can trust to help them solve problems and alleviate pain points in their lives. In the digital age that is the 21st century, it’s even more important to build rapport and trust with prospects to encourage their continuation through the sales funnel.