Med spa achieves perfect AI-human balance for high-touch patient care

New Jersey practice replaces glitchy AI with superior 24/7 AI Receptionist that maintains personalized service standards

Dr. Corina Ianculovici

Mirelle Institute for Anti-Aging Medicine

About the business

Dr. Corina Ianculovici runs Mirelle Institute for Anti-Aging Medicine, a boutique med spa in Manasquan, New Jersey, specializing in anti-aging, functional, metabolic, and aesthetic medicine. As a doctorally prepared nurse practitioner with an established reputation, Dr. Ianculovici built her practice around deeply personalized patient care and transformative wellness, where every patient interaction reflects her commitment to exceptional service.

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Mirelle Institute for Anti-Aging Medicine

Manasquan, NJ

The problem

Other AI Receptionist had poor call handling and lacked the human touch patients needed

Our solution

Reliable AI call answering with 24/7 human escalation

As a forward-thinking practice owner, Dr. Ianculovici was an early adopter of AI receptionist technology. She understood the power of automation for scaling her boutique practice but faced a critical challenge: existing solutions created a disconnect with her service philosophy. "The AI receptionists out there sound very robotic," she stated. She mentioned how her previous AI answering service constantly glitched, getting "lost in conversation" and dropping calls — exactly the opposite of the seamless, professional experience her patients expected. Dr. Ianculovici recognized that adopting a more flexible and adaptable solution was crucial to the success of her med spa clinic.

24/7 phone answering

Appointment booking

“I run a boutique-style clinic, so my patients need to be well taken care of, and you guys do!”

The perfect solution discovery

In addition to constantly failing to meet the standards her boutique clinic demanded, Dr. Ianculovici’s previous AI service also lacked a human touch when her patients needed it. After discovering Smith.ai, she immediately recognized AI Receptionist as the solution she'd been seeking and was drawn to the 24/7 human escalation capability — the perfect balance between automation efficiency and the personal care her patients expected. "What attracted me to Smith.ai was the fact that my callers had the ability to ask for a live person 24/7. That is absolutely amazing, and my patients enjoy that very much," she explains. Smith.ai’s hybrid approach addressed her core need: cost-effective automation that never sacrificed the human element critical to healthcare relationships.

The onboarding experience was exceptional compared to Dr. Ianculovici’s previous AI service. AI Receptionist was operational within a day, following a straightforward setup process with simple training. Dr. Ianculovici recalls, "I answered the Q&A, I filled out my part in the dashboard, and it was up and running within like an hour." This efficiency was particularly valuable given her non-technical background: "I'm not a technology person. I'm a healthcare practitioner. But, I know enough to say that it was an easy process for me to get this started." In addition, Smith.ai’s responsive customer success team helped tweak and customize the solution to her office’s specific needs, a stark contrast to her previous experience: "Your AI was very easy to train, as opposed to the former AI receptionist we had that was glitching all the time."

Seamless integration and superior performance

The difference in AI quality was immediately apparent. Dr. Ianculovici thoroughly tested the system during training, deliberately trying to "drive the AI crazy" with complex questions during a lengthy test call — something that would have caused her previous system to drop the call in frustration, while AI Receptionist handled the call with ease.

AI Receptionist’s impact on the patient experience has been immediate. Dr. Ianculovici actively surveys her patients about their call experience, and the feedback has been overwhelmingly positive. The AI handles complex lead qualification and appointment scheduling seamlessly, with patients praising the natural conversation flow. When human escalation is needed, the transition is smooth and professional, ensuring every patient feels well taken care of, according to Dr. Ianculovici's service standards.

Furthermore, Smith.ai’s solution has enabled true 24/7 availability for Dr. Ianculovici's Google Ads-driven practice, directly supporting her revenue generation efforts as a lead capture partner. "We spend a lot on ads, so we get a lot of calls from our Google ads," she notes. The AI Receptionist qualifies new leads, schedules appointments through integrated booking links, and handles complex policies, such as their $50 appointment deposit requirement.

Future-proofed patient care and practice growth

Dr. Ianculovici has achieved the comprehensive automation vision she set out to create for her practice. "I employ AI in my business in every area possible," she explains, emphasizing how Smith.ai's solution completed her automation strategy: "AI Receptionist is never in a mood, it's never too busy, it's never sleeping, it's never taking a vacation, so I absolutely love it." The combination of AI efficiency with human availability has created exactly the scalable, high-touch operation she envisioned for her practice.

Patient feedback confirms she made the right choice. "I ask my patients when they come in, 'How do you find this AI receptionist compared to the old one?' And everybody's like, love it, love it, love it." With 24/7 professional call answering, seamless appointment booking, and human support when needed, Dr. Ianculovici can focus on delivering transformative wellness outcomes, knowing that every patient interaction maintains her boutique service standards. For other automation-minded practitioners, she has a clear recommendation: "Especially in healthcare, I tell everybody about AI Receptionist."