How a Chicago firm found success with live and AI receptionists

Trusted peers point to Smith.ai

• Smith.ai came highly recommended by other law firm owners
• Virtual Receptionists quickly proved reliable, professional, and thorough
• 24/7 live answering solved the firm’s immediate coverage challenges 

Carol discovered Smith.ai through discussions with fellow law firm owners, who consistently recommended the service. Smith.ai came up repeatedly as the preferred solution for call handling in legal practices. 

“Smith.ai had been very highly regarded by my colleagues.” 

Despite the endorsements, Carol was initially skeptical. She was unsure how well-received the services would be by her clients. But her concerns quickly disappeared. She began with Smith.ai’s Virtual Receptionists and was immediately impressed by their professionalism, warmth, and thoroughness. The 24/7 coverage resolved the firm’s biggest operational gap, ensuring every call was answered outside business hours.

Evolving to AI-powered excellence

• Transitioned to AI Receptionist with full customization
• Smith.ai support team ensured seamless setup and continuous alignment

When Smith.ai introduced AI Receptionist, Carol was again uncertain. The idea of implementing AI in a law firm setting seemed far-fetched. Once she made the switch, her perception changed dramatically. Carol appreciated the control she had over the AI’s tone and call handling, which allowed the firm to maintain its personal feel. She admired the ability to customize FAQs and call playbooks to suit the firm’s needs, ensuring the AI handled calls appropriately and seamlessly — a necessity in high-stakes legal matters. Most surprising to Carol was how natural the AI sounded. 

"If they were not telling people that it was AI, people wouldn't have any idea. It's just that good!"

Carol has been equally impressed with Smith.ai’s support. Quick to respond and solution-oriented, the Support team helped ensure that services were aligned with the firm's evolving needs. The team also ensured that the firm’s adoption of AI call answering was seamless, thereby maintaining a consistent client experience. Carol’s experience underscores Smith.ai’s commitment to helping law firms succeed at every stage. “If I have a question or concern, Smith.ai is on it. My concerns are always dealt with professionally and quickly.” 

Delivering meaningful impact

• AI Receptionist answers calls with a natural voice
• AI handles FAQs and intake — saving the firm valuable time
• Fellow attorneys praised AI Receptionist, reinforcing confidence

AI Receptionist’s ability to understand callers' needs, gather the necessary information, and provide answers has been highly effective for Carol’s firm — often eliminating the need for follow-up calls. Through a fully customized call flow, AI Receptionist collects detailed intake information from qualified callers, tailored precisely to the firm’s requirements. Carol receives the information she needs without added back-and-forth, allowing her to focus on casework and knowing that every caller receives a helpful, exceptional experience from the first interaction with her firm.

“Smith.ai is going to save you so much time, really screen clients, and get to the chase — and also provide a great experience for those calling your business.”

Carol notes that her callers interact with AI Receptionist just as they would with a human receptionist, showing no signs of being put off by the technology. AI Receptionist has impressed even fellow attorneys. After calling her office, one attorney asked, “Who are you using for your AI receptionist? It was great!” Carol recalls, “He said the AI was very easy to talk to, and he felt his message would be conveyed accurately." Another attorney even wanted to switch to Smith.ai after interacting with the AI. These endorsements from legal peers reinforced Carol's confidence in Smith.ai.

An investment for future growth

With Smith.ai, Carol's firm now captures every opportunity. "We don't have to worry about calls being missed. If somebody calls with new business, their call is going to be answered." For Carol’s practice, a firm known for its attentive, personal touch, the value is crystal clear. She considers Smith.ai a necessary investment. "You cannot afford not to have your calls handled quickly and professionally, and answered every time. I would be much more frightened of losing business by unanswered phone calls than of the cost."