Blog: Business Education

Running a business is a lot of work. Fortunately, even if you’re a solo business owner, it’s not something that you have to do entirely on your own. And now that your business has grown a bit, you’ve got a marketing budget that is much more capable of helping you out. Too often, companies focus on the PR side of marketing and try to let the publicity do its job, but there are a lot of other efforts that you can invest in to get clients coming in the door.

Small business marketing is a big part of your success. There are several tried-and-true tactics that you’ll come across over the years that you add to your marketing arsenal, including the various efforts available through digital marketing and outreach. To be successful in growing your small business, you’re going to need a new network of clients to keep things moving. Finding those clients, of course, can be much easier said than done.

Marketing and outreach are two efforts that require a lot of focus. In today’s business world, being able to successfully find new clients is all about knowing how to reach them based on the type and size of business that you have. If you’re in the mid-market category, you’re likely feeling like you’re too big for “small business” marketing efforts and still a bit small for “enterprise” marketing—what’s a mid-market business to do?

As your managed services or IT firm continues to grow, so will your need for new clients. There are a lot of different strategies that you can implement to help attract new business, but you should choose the tactics that create a comprehensive solution to get the most out of your investment. With a bigger marketing budget comes bigger opportunities for client acquisition and development, and that’s something you need to embrace if you’re going to continue to scale up in your industry and outpace the competition.

Your growing laser clinic comes with an increasing need for new clients. Fortunately, you’ve also got a slightly larger budget this time around, giving you a lot of different opportunities to find those clients both online and through traditional means of advertising and outreach. At this point, you’ve got the basics in place. You’re looking for something more.

The business of computer repair is steady, for the most part. However, there are as many computer repair services as there are people who need them, or so it seems. How’s a business like yours supposed to stand out among so much competition? The good news is that even though it’s more challenging, there are a lot of ways that you can attract new business now that you’ve got a bigger budget to work with. Depending on your goals, some tactics might be more effective than others, but there’s plenty to choose from.

As your business grows, your strategies for continued success will evolve with it. What has worked in the past may not be as effective as it once was. Or, perhaps you’re trying to reach new types of clients with strategies that you haven’t tried before. In any case, it helps to know which tactics are going to get the most attention and the most value for your money.

Marketing your clothing store in the modern economy is nothing like it used to be. Some of the same tactics will still work, of course, but they may be exercised in different ways. Take word-of-mouth marketing, for example (which is still one of the most effective marketing tools). Instead of people talking about your clothing store over lunch, they might be sharing about it on social media or leaving a Google review about their experience.

These days, even the best businesses need marketing strategies. The competition is fiercer than ever before. Large companies and multinational chains are still putting up a good fight, but your bakery has finally reached the mid-market and you deserve to keep enjoying that success. That, of course, means that you also have to keep looking for new clients so that you can continue to grow your business.