Boosting conversions after hours for a family law practice

How Smith.ai helped Porcello Law Offices capture leads, book clients, and protect its reputation for responsiveness

Jean Porcello-Giusto

Porcello Law Offices

Porcello Law Offices is a Massachusetts-based family law firm serving clients across a range of family matters, including child custody, child support, and mediation. As a family-run business, the firm is known for its responsive, client-focused service. For over three decades, Jean Porcello-Giusto has been deeply committed to helping her clients resolve difficult situations with personalized attention and powerful representation — a reflection of the firm's core philosophy.

Porcello Law Offices

Salem, Massachusetts

The problem

Missing too many calls after hours, on weekends, and on holidays

Our solution

After-hours call handling with family law tailored qualification & intake

Over the years, Porcello Law Offices built its reputation on responsiveness, with the staff priding themselves on getting back to clients quickly. But more calls began coming in after 6:00 p.m., early in the morning, and over the weekend — outside the team’s regular availability. The missed calls began to undermine the firm’s ability to deliver on its promise of attentiveness, leaving both potential and current clients without the support they needed. “We pride ourselves on getting right back to people, but many new clients don’t always call between nine and five."

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After-hours answering

Lead screening and intake

Instant email summary of calls

Appointment booking

“Smith.ai has been beneficial to building our business.”

The clear choice

Discovering Smith.ai by recommendation
Smith.ai advantage: Professional call handling, tailored to the firm

Prompted by the firm’s business growth coach, Jean was introduced to the idea of a 24/7 answering service and was pointed to Smith.ai. After comparing several providers, Smith.ai stood out for its personal touch and professionalism — key for a firm like Jean’s that prides itself on client experience. Jean quickly saw the advantage of Smith.ai’s Virtual Receptionist service and was especially impressed by the tailored call-handling flows and conflict-checking support.

“I’m really grateful to the person who turned me on to Smith.ai. Smith.ai does a very professional job and represents our firm well.”

From missed calls to booked clients

Increased client conversions
Improved efficiency with detailed intake, appointment scheduling, & real-time notifications

Since adopting Smith.ai, Porcello Law Offices has experienced a noticeable increase in lead capture and client conversion. Within the first few months, the firm gained 12 new cases, averaging four additional cases per month just from bringing on Smith.ai after hours. Many of these would have been missed without Smith.ai’s coverage. Smith.ai handles calls, performs detailed intake, supports conflict checks, and even schedules consultations via Calendly. In addition, Jean highlighted how the real-time SMS and email notifications help her follow up quickly, even during holiday weekends. The service has been so effective that the firm outgrew its original 50-call plan within six weeks.

“Since we started with Smith.ai, we’ve gotten 12 cases. We wouldn't have gotten those cases unless Smith.ai had answered the phone, and they do a great job — and our clients tell us that as well.”

A true extension of the firm

By partnering with Smith.ai, Porcello Law Offices not only improved lead response time but also reinforced its brand reputation for attentiveness and care. Smith.ai’s professional call answering meshed so well with the firm that people even thought the receptionists were in the office. “My accountant thought I had hired a new person!” With a reliable receptionist service in place, Jean and her team can now focus more on high-value legal work, knowing every potential client receives immediate, professional attention — day or night. “I have recommended Smith.ai to not only law firms but to other people in my business groups…You guys are the greatest because you make our lives so much easier."