John Allen

John Allen, Director, Global SEO at RingCentral, has over 14 years of experience and an extensive background in building and optimizing digital marketing programs.

Articles by John Allen

How Your Law Firm Can Stand Out From Competitors on Social Media

October 20, 2020
How Your Law Firm Can Stand Out From Competitors on Social Media
With so many legal businesses for clients to choose for, it can be challenging for law firms and legal practices to differentiate themselves. How can you make sure your law firm is the one that catches a lead's eye? Through advertising smarter, not harder. John Allen, Global SEO of RingCentral, shares his thoughts for how law firms and legal practices can take advantage of social media to help make their practice stand out amongst the crowd.
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How to Close More Sales Using Social Media

October 6, 2020
How to Close More Sales Using Social Media
Over the last ten years, social media has become a force to be reckoned with, but if you're still stuck wondering how to use social media to grow your business, you're not alone. John Allen, Global SEO of RingCentral, shares his advice for how you can to leverage social media to your improve your online presence, grow your client outreach, and boost sales.
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How SMBs Can Leverage VoIP to Boost Marketing Strategies

October 1, 2020
How SMBs Can Leverage VoIP to Boost Marketing Strategies
If you're a small or medium sized business, you might be searching for a quick and accessible way to connect with more of your customers online. Luckily, VoIP can answer all of your marketing prayers. John Allen, Director and SEO of RingCentral, offers his insights into how small and medium sized businesses can utilize VoIP systems to boost their marketing strategies and gain optimum sales growth.
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4 Ways to Use Psychology to Convert Leads Into Customers

September 17, 2020
4 Ways to Use Psychology to Convert Leads Into Customers
Marketing is all about influencing the way people think so why not leverage psychology to better your business? John Allen, Global SEO of RingCentral, invites you to tap into the wonders of the human brain to help your business create organic leads, increase your conversions, and generate more sales simply through understanding the way your customers think.
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