Maddy Martin

Maddy Martin is Smith.ai's SVP of Growth. Over the last 15 years, Maddy has built her expertise and reputation in small-business communications, lead conversion, email marketing, partnerships, and SEO.

Articles by Maddy Martin

Speed to Lead: Definition & How To Improve It

August 9, 2023
Speed to Lead: Definition & How To Improve It
Speed to lead is the time it takes your business to respond to any form of communication from a new lead.
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7 Sales Pitch Examples and Tips To Write Your Own

July 31, 2023
7 Sales Pitch Examples and Tips To Write Your Own
This collection of sales pitch examples offers actionable takeaways for both seasoned sales professionals and beginners seeking inspiration.
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15 KPIs for Sales You Need To Track for Your Small Business

July 19, 2023
15 KPIs for Sales You Need To Track for Your Small Business
Track these 15 KPIs for sales to understand performance, identify areas for improvement, and align your efforts to achieve optimal results.
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The Ultimate Guide to Effective Sales Call Planning + Template

July 7, 2023
The Ultimate Guide to Effective Sales Call Planning + Template
Discover the importance of having a sales call plan and unlock the steps to craft an impactful plan of your own using our free downloadable template.
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Lead vs. Prospect: How To Convert Them to Opportunities

June 14, 2023
Lead vs. Prospect: How To Convert Them to Opportunities
Discover the critical difference between lead vs. prospect and why it matters. Unlock effective strategies to convert more leads into prospects and drive sales success.
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Sales Efficiency: What To Know and 5 Ways To Improve It

June 6, 2023
Sales Efficiency: What To Know and 5 Ways To Improve It
Sales efficiency is a metric that determines how effectively a business uses its resources to make sales. Learn more about this concept in our guide.
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17 Customer Engagement Strategies To Enhance the Customer Experience

May 11, 2023
17 Customer Engagement Strategies To Enhance the Customer Experience
Explore what a customer engagement strategy is, why it’s important, and 17 customer engagement strategies to use for your business.
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Inbound vs. Outbound Sales: What’s the Difference?

May 11, 2023
Inbound vs. Outbound Sales: What’s the Difference?
When setting up your sales strategy, weigh inbound vs. outbound sales. In inbound sales, leads come to you, while in outbound sales, you reach out to potential leads.
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How To Write a Sales Voicemail Script + 10 Examples and Tips

May 11, 2023
How To Write a Sales Voicemail Script + 10 Examples and Tips
Explore the art of writing a sales voicemail script that grabs your prospect's attention and persuades them to take action, along with 10 examples and best practices.
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18 Best Apps for Tracking Sales To Improve Performance and Success

May 2, 2023
18 Best Apps for Tracking Sales To Improve Performance and Success
These 18 best apps for tracking sales offer a range of features to help you manage your sales pipeline, track your progress, and improve your sales performance.
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